Body Shop PLC Dissertation Essay Example

Body Shop PLC Dissertation Paper One of the major problems in business is the notion of whether companies should be concerned with other issues than profitability. Adam Smith in 1863 claimed that the process of achieving the overall good for the society is something that will happen inevitably happen because of his idea of the invisible hand of the market. However, more contemporary ideas assert otherwise as they believed that there are a number of conditions that would hinder the invisible hand to work effectively (Mohr and Webb, 2002). The Body Shop International, PLC is one of the leaders in terms of cosmetic stores focusing in skin and hair care products that are made from natural ingredients. The company is a subsidiary of LOreal and has branches to over 50 countries worldwide. On the fiscal year of 2006, Body Shop has total revenue of ? 485. 8 million which marks a total of 15. 9% increase compared to 2005 (Datamonitor, 2007, p. 4). Body Shops niche market sector has been famous due to the advent on the use of naturally inspired skin and hair care products. We will write a custom essay sample on Body Shop PLC Dissertation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Body Shop PLC Dissertation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Body Shop PLC Dissertation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Body Shops product lines range from the use of Vitamin E Moisture Cream, Tea Tree Oil, Banana Shampoo and the likes. The company also advocates the use of aloe vera, jojoba oil, rhassoul mud, cocoa butter etc. Hence it could be said that the company has fully revolutionized the ethical disposition of the cosmetic industry with regard to the use of natural ingredients, and most importantly, the advent against using animals in terms of testing their products (p. 5). It could also be significantly noted that the Body Shop has been highly commended through the use of its own fair trade program which primarily includes transacting with disadvantaged communities all over the world. For instance, the company is known through its purchases of ingredients such as the blue corn from the Pueblo Indians in New Mexico; it has also been purchasing Brazil nut oil from the Kapayo Indians of the Amazon River Basin (p. 6). 1. 2 Significance of the Study The study is significant in order to know if customers now a days are informed in terms of the Corporate Social Responsibility (CSR) of multinational companies. In the cosmetics industry, wherein information about how products are produced and are tested is made unknown to the public, it is imperative to know whether consumers at present perceive these factors as relevant at all. More importantly, the implications of emerging ethical issues in the market could be focused upon to significantly contribute on the amount of literature and researches establishing the link between CSR and consumer buying behaviors. As such, this study is relevant in order to know whether The Body Shop consumers in London did take into consideration the CSR of The Body Shop in terms of their purchasing attitude. 1. 3 Objectives of the Study The objectives of the research are the following: 1. To know from a consumers perspective if The Body Shop International PLC have a responsibility to the society. 2. To know how much support does consumers have about the Corporate Social Responsibility (CSR) of The Body Shop International PLC. 3. To know how much do consumers care about The Body Shop International PLCs level of CSR. 3. 1 To know if customer purchases are affected by the said factor. 4. To know what motives do consumers attribute to the CSR of The Body Shop International PLC. 4. 1 To know if the said motives make a difference to the consumers. 1. 4 Conclusion The implications of the workings of corporations overtime to the society, environment and other living things is something that is of utmost importance at present. In the age where science is triumphed over life and ethics, it is imperative to know whether cosmetic and skin and hair care international companies such as The Body Shop International are doing in terms of their CSR. More importantly, the study also seeks to establish the link between these CSR programs and know whether this affects consumer buying behaviors. Chapter II Review of Related Literature 2. 1 Introduction The review of related literature deals on: The Cosmetics Industry, Corporate Social Responsibility (CSR), Consumer Buying Behaviors, CSR and Purchasing Decisions, Customer Satisfaction and Customer Loyalty, and The Body Shop International, PLC Values: Against Animal Testing, Support Community Trade, Activate Self Esteem, and Protecting our Planet. 2. 2 The Cosmetic Industry The European Cosmetic Industry has a total value output of more than 35 billion â‚ ¬. The industry is highly innovative as it has been a custom to replace or reformulate more or less 25% of its products per annum. In addition with this, 150,000 Europeans work within the industry while there are more than additional 350,000 jobs that stem out due to retail, distribution and transport of the said products (European Commission A, 2006). Cosmetic products are generally divided into five categories which are: toiletries, skincare, fragrance and perfumes, hair care and decorative cosmetics (European Commission B, 2006). Toiletries are composed of products use for bath and shower such as salts, foams, oils, gels and the likes. In addition with this, shaving products, products for the teeth and mouth, soaps, powders etc are included within this category. Toiletries make up 25% of the market share of the Cosmetics Industry (European Commission B, 2006). Consequently, skin care products like creams, emulsions, lotions, gels and oils for the skin and face masks like peeling products belong to the skin care category. Powders, sunbathing products, whitening products and anti-wrinkle cream also belong to this category. The skin care section comprised 23% of the total market share of the industry (European Commission B, 2006). . The hair care section also gives up the 25% of the total market share for the industry and normally comprised of products for the hair such as tints, bleaches, waving, straightening, fixing, setting, cleansing, conditioning, hairdressing, etc (European Commission B, 2006). . Fragrances and perfumes made 15% and finally, decorative cosmetics made 12%. Make-ups for the eyes, lips, face, and even nail care also belong to this category (European Commission B, 2006). 2. 3 Corporate Social Responsibility (CSR) An organization which closely considers the ethical aspects of doing business seeks to cater to the interests of various stake holders. Such includes not only stockholders and employees but also other groups of individuals that are often composed of customers, suppliers, governments, unions, competitors, local communities, and the general public (Sims, 2003, p. 40). It is often the case that the demands of the stockholders, stakeholders and the outsiders within the organization are in conflict with one another. For instance, stakeholders expect that the company would be able to do their business in a responsible manner; on the other hand, stakeholders expect that their investments would be returned. Corollary with this, customers are looking forward a return on what they paid for, while suppliers look for dependable buyers. The government wanted companies to follow legislations, while unions seek benefits for their members. The competitors, expected companies to do their business in a fair manner and local communities wanted the aforementioned to be responsible citizens. Finally, the general public expects organizations to improve the over all quality of human life (p. 40). Table 1: Stakeholder View of Corporate Responsibility Stakeholder Nature of the Stakeholder Claim Shareholders Participation in distribution of profits, additional stock offerings, assets on liquidation; vote of stock; inspection of company books; transfer of stock; election of board of directors; and such additional rights as have been established in the contract with the corporation. Employees Economic, social, and psychological satisfaction in the place of employment. Freedom from arbitrary and capricious behavior on the part of company officials. Share in fringe benefits, freedom to join union and participate in collective bargaining, individual freedom in offering up their services through an employment contract. Adequate working conditions. Customers Service provided with the product; technical data to use the product; suitable warranties; spare parts to support the product during use; RD leading to product improvement; facilitation of credit. Creditors Legal proportion of interest payments due and return of principal from the investment. Security of pledged assets; relative priority in event of liquidation. Management and owner prerogatives if certain conditions exist with the company (such as default of interest payments). Suppliers Continuing source of business; timely consummation of trade credit obligations; professional relationship in contracting for, purchasing, and receiving goods and services. Unions Recognition as the negotiating agent for employees. Opportunity to perpetuate the union as a participant in the business organization. Competitors Observation of the norms of competitive conduct established by society and the industry. Business statesmanship on the part of peers. Governments Taxes (income, property, and so on); adherence to the letter and intent of public policy dealing with the requirements of fair and free competition; discharge of legal obligations of businesspeople (and business organizations); adherence to antitrust laws. Local communities Place of productive and healthful environment in the community. Participation of company officials in community affairs, provision of regular employment, fair play, reasonable portion of purchases made in the local community, interest in and support of local government, support of cultural and charitable projects. The general public Participation in and contribution to society as a whole; creative communications between governmental and business units designed for reciprocal understanding; assumption of fair proportion of the burden of government and society. Fair price for products and advancement of the state-of-the-art technology that the product line involves. Source: Sims, 2003, p. 41 These expectations from the aforementioned stakeholders are often in conflict with one another. For instance, the government and the general public often times have problems in contrast with the companys creditors and stake holders most especially in terms of the companys profitability. In effect of this, it is recommended that organizational objectives and strategies will be internally consisted and focused. In relation with this, it has been argued that leaders must be able to create a single-mind and multidimensional approach to the organizations’ aims (p. 42). The concept of Corporate Social Responsibility (CSR) is deeply rooted on the commitment of organizations to continue their business in an ethical manner. Also, it is relevant as well that the organization will be contributing to economic development of ones country while at the same time improving the quality of life of not only its employees and its families but also the society where it belonged (Watts and Holme, 1999). One of the central concerns with regard to the necessity of the implementation of CSR by a particular organization is the impact of their decisions and actions within the society. Closely related to this is an organizations responsibility to the entire society. As such this means that when aligning certain organizational goals or projects, it would be better if organizations will evaluate first their actions and make sure that they are in accordance to the welfare of the greater good (Parsons, 1954). As such, the impact of an organizations decision within the society is very vital in CSR. It should be emphasized as well that an organizations duty should span more than the economic and legal aspects but also assume the good of the majority. Archie Carroll said that an organizations social responsibility is something that includes the interplay of four important factors. These are economic performance, adherence with the law, ethical responsibility, good corporate citizenship, and improving the societys quality of life (Carrol and Buchholtz, 2003). The Body Shop International PLC considers the following as their stakeholders: Customers, Non-Governmental Organizations (NGO), Partners, Franchisees and other business partners (The Body Shop International PLC I, 2007). The Body Shop International PLC gives immense value on their customers and considers them as their primary stake holder. Eighty percent of Body Shop customers are buying in the company because of the aforementioneds values. A huge number of the requested information came from the details regarding the take over of LOreal, animal testing and chemical use (The Body Shop International PLC I, 2007). Employees and consultants are also important to the company as it directly employs 10,034 people. The company assures that its values and objectives are in accordance with the needs of their consultants and employees, hence providing them trainings, direct communications with the administration, market level dialogues, company intranet and also numerous company magazines that would educate the aforementioned (The Body Shop International PLC I, 2007). Body Shops franchisees are also relevant because majority of them took part in the campaigns of the organizations. The specialty of the said franchisees most specially in terms of the latters perception of their own markets is something that helps the company not only to further increase their revenues and also preserving company values. Body Shop suppliers are also assured to follow strict compliance procedures against animal testing. In relation with this, the packaging processes of the products of the company are also assured to be non toxic and for that matter recyclable. The use of natural ingredients or alternatives to certain harmful chemicals is also taken in utmost consideration. In return with this, the company does its duty to the former by helping their suppliers most especially in marginalized countries to improve their quality of life. Other companies and multi-stakeholder networks of Body Shop are also working in accordance with responsible business practices (The Body Shop International PLC I, 2007). 2. 4 Consumer Buying Behaviors A persons terminal values are perceived as one of the major determining factors of consumer buying behaviors. According to Ratneshwar, Mick and Huffman (2000) the most important factors that determine buying behaviors of customers are means-end chain models that seek o connect product-feature preferences to a consumer’s values (p. 10). The social identity theory claims that consumer behavior is primarily dependent on these two factors: people take actions to buy products, and it is often the case that they buy products that are consistent with their ideal self images. Second of which, it is also important to note that the social identity theory claims that every person enacts multiple identities that functions in every social context such as for instance, mother, professor, volunteer, that could be drivers of buying actions (p. 11). The behavioral decision theory that is under the umbrella of the social identity theory claims that choices of consumers are often made in accordance with their attribute values. Closely related to this is the attitude theory which emphasizes consumer expectancies and evaluations on a particular product belief (p. 11-12). The figure below presents consumer goals in terms of their buying preferences. It could be seen that the core reason that determines why such and such consumers buy certain products is primarily due to their life theme and values. In effect of these, their life themes and values deeply influenced how they are going to deal with their life projects, current concerns and consumption intentions. Finally, the benefits sought and the feature preferences are also considered as the end goal of the being and doing hierarchy.

What Is Diaspora

What Is Diaspora Diaspora is a community of people from the same homeland who have been scattered or have migrated to other lands. While most often associated with the Jewish people expelled from the Kingdom of Israel in the 6th century BCE, the diaspora of many ethnic groups is found around the world today. Diaspora Key Takeaways A diaspora is a group of people who have been forced from or chosen to leave their homeland to settle in other lands.People of a diaspora typically preserve and celebrate the culture and traditions of their homeland.Diaspora may be created by voluntary emigration or by force, as in the cases of wars, slavery, or natural disasters. Diaspora Definition The term diaspora comes from the Greek verb diaspeirÃ…  meaning â€Å"to scatter† or â€Å"to spread about.† As first used in Ancient Greece, diaspora referred to people of dominant countries who voluntarily emigrated from their homelands to colonize conquered countries.  Today, scholars recognize two kinds of diaspora: forced and voluntary. Forced diaspora often arises from traumatic events such as wars, imperialistic conquest, or slavery, or from natural disasters like famine or extended drought. As a result, the people of a forced diaspora typically share feelings of persecution, loss, and desire to return to their homeland. In contrast, a voluntary diaspora is a community of people who have left their homelands in search of economic opportunity, as in the massive emigration of people from depressed regions of Europe to the United States during the late 1800s. Unlike diaspora created by force, voluntary immigrant groups, while also maintaining close cultural and spiritual links to their countries of origin, are less likely to wish to return to them permanently. Instead, they take pride in their shared experience and feel a certain social and political â€Å"strength-in-numbers.† Today, the needs and demands of large diaspora often influence government policy ranging from foreign affairs and economic development to immigration.   The Jewish Diaspora The origins of the Jewish diaspora date to 722 BCE, when the Assyrians under King Sargon II conquered and destroyed the Kingdom of Israel. Cast into exile, the Jewish inhabitants were scattered throughout the Middle East. In 597 BCE and again in 586 BCE, Babylonian King Nebuchadnezzar II deported large numbers of Jews from the Kingdom of Judah but allowed them to remain in a unified Jewish community in Babylon. Some of the Judean Jews chose to flee to Egypt’s Nile Delta. By 597 BCE, the Jewish diaspora was scattered among three distinct groups: one in Babylon and other less-settled parts of the Middle East, another in Judaea, and another group in Egypt. In 6 BCE, Judea came under Roman rule. While they allowed the Judeans to retain their Jewish king, the Roman governors maintained real control by restricting religious practices, regulating trade, and imposing ever-higher taxes on the people. In 70 CE, the Judeans launched a revolution which ended tragically in 73 BCE with the Roman siege of the Jewish fort of Masada. After destroying Jerusalem, the Romans annexed Judaea and drove the Jews from Palestine. Today, the Jewish diaspora is spread throughout the world. The African Diaspora During the Atlantic Slave Trade of the 16th to 19th centuries, as many as 12 million people in Western and Central Africa were taken captive and shipped to the Americas as slaves. Made up mainly of young men and women in their childbearing years, the native African diaspora grew rapidly. These displaced people and their descendants greatly influenced the culture and politics of the American and other New World colonies. In reality, the massive African diaspora had begun centuries before the slave trade as millions of Sub-Saharan Africans migrated to parts of Europe and Asia in search of employment and economic opportunity. Today, descendants of the native African diaspora maintains and celebrates its shared culture and heritage in communities around the world. According to the U.S. Census Bureau, nearly 46.5 million people of the African diaspora lived in the United States in 2017. The Chinese Diaspora The modern Chinese Diaspora began in the mid-19th century. During the 1850s to the 1950s, large numbers of Chinese workers left China in search of jobs in Southeast Asia. From the 1950s through the 1980s, wars, starvation, and political corruption in mainland China shifted the destination of Chinese diaspora to more industrialized areas including North America, Europe, Japan, and Australia. Driven by the demand for cheap manual labor in these countries, most of these migrants were unskilled workers. Today, the growing Chinese diaspora has evolved into a more advanced â€Å"multi-class and multi-skilled† profile needed to satisfy the demands of the high-tech globalized economy. The current Chinese diaspora is estimated to consist of some 46 million ethnic Chinese living outside China, Hong Kong, Taiwan, and Macau. Sources Vertovec, Steven. The Political Importance of Diasporas. Migration Policy Institute. (June 1, 2005).â€Å"Ancient Jewish History: The Diaspora† Jewish Virtual Library.â€Å"National African-American History Month: February 2017† U.S. Census Bureau.â€Å"Chinese Diaspora Across the World: A General Overview† Academy for Cultural Diplomacy.

Early Head Start (EHS) as a Foundation which Works to Assist Low-Incom Essay - 1

Early Head Start (EHS) as a Foundation which Works to Assist Low-Income Families - Essay Example In this way, new ideas will be explored along with the addition of funds and resources. Communication is necessary to form a discourse community. A significant step is to remain patient. To achieve the desired outcome groups must remain firm. It may require a little time before things start to work accordingly. Early Head Start (EHS) is a foundation which works to assist low-income families. This foundation serves infants, toddlers and pregnant women. EHS has made a series of goals. These goals include the need for primary education for parents to meet up with their needs and to provide for their children efficiently. EHS also works to make sure the children are in a safe environment. Other communities are also made to participate in the generation of funds and resources. EHS has several services. These services include center-based services for children in their early stages. Home-based services include weekly visits to the helped families to help maintain them. Moreover, Family Child Care Services provides educational funds for the children. (Eclkc.ohs.acf.hhs.gov) I live in Maple Leaf Dr, League City. It is an active community where adults and children are always witnessed indulge in their activities. A school bus is responsible to pick and drop the children to the nearby school. In this way, adults which do not work from home do not have to worry about dropping their children to school. My community continues to thrive and work for a better future, due to which It can be positively be considered of good quality. People assemble their garbage in the corner of their houses from where it is collected. Gardening is also actively practiced. In this way, lawns are maintained keeping the environment clean. People are responsible for their safety. Community members remain active so theft is best avoided. Noise pollution is the least as my community is a distance away from industries. People have built  their own houses. Some are also living on rent.  

Reaction paper Coursework Example | Topics and Well Written Essays - 250 words

Reaction paper - Coursework Example Laws in different countries or legal systems are different from one another and comparative law is the study of differences and similarities between these laws. The comparison can be between two or more countries. Comparative law unlike is not a set of rules or law in itself but an approach or method to legal enquiry ((Hoffman and Rumsey 4). From the above understanding of the two laws comparative law would be best suited and more useful in understanding gender issues that International law. The reason for this is compares the laws in different countries and more importantly tries to find the source of the issue. Different countries have different ethnic backgrounds and hence have different gender perceptions. In such case the source of same gender issue in two different countries can be different. Hence, single binding resolution or law like international law in both countries would not be appropriate or right. In this comparative law approach would be best to understand these issues. International law can be used in cases of extreme gender inequality but for deeper gender issues comparative law would be

The Yellow Wallpaper by Charlotte Perkins Gilman Research Paper

The Yellow Wallpaper by Charlotte Perkins Gilman - Research Paper Example The narrator gives an account of her life under a certain mental condition, and how she was secluded from the rest and kept in an upstairs room. Critics have argued that this story was on the writer’s own life. Like the protagonist, Gilman was once medically advised to keep off any intellectual stimulation and physical activities. Charlotte married in 1884, and later gave birth to Katherine, her only child. She later suffered from postpartum depression. During this time, very little was known about the condition. Women were generally viewed as hysterical, frail, and nervous, and the cause of such a condition was, therefore, unknown. She was advised to get a bed rest, avoid any stimulation or stress, and advised to isolate from the family. Gilman tried following the advice, but her situation worsened to the extent that she almost became mad. She, therefore, rebelled against the advice and began writing, The Yellow Wallpaper being the result of her writing. It is arguable that t his story criticizes the role that the society placed on women and the late Victorian era mental treatment. The Yellow Wall paper is generally an intimidating story of a woman with a deteriorating mental condition. From a careful analysis of the story, it is arguable that this woman is suffering from postpartum depression. ... John her husband, who is also her doctor, advices her to take a bed rest and do nothing active. She is also advised not to write. During the time when the story was set, this treatment given to her was common for women suffering from postpartum depression. Moreover, during this time in history, women suffering from postpartum depression after being advised to get a bed rest felt that they needed to do something active. For instance, the narrator in this story complains John belittles her thoughts, illness, and concerns. She argues that to her, freedom, activity, and work would help her feel better (Jean and Gilman 56). This feeling moves her to begin writing a journal, though she does it secretly. She prefers describing the house because thinking of her condition makes her feel bad. Another factor form the story that convinces the reader that the narrator is suffering from postpartum depression is her statement that Mary is doing well with the baby. She further says that though the b aby is dear, she cannot stay with him, because he makes her feel nervous. This tells us that the narrator is suffering from postpartum depression. This is because it the birth of babies has been known to be one of the major causes of postpartum depression. The fact that she loves the baby but cannot be with him evidences that she suffers from postpartum depression. She even goes further to say that, she can stand the wallpaper better that she can stand the baby. This further evidences her condition. A further evidence form the story that the narrator is suffering from postpartum depression is her reaction to her doctor’s instruction. Since she

Ryanair Internal and External Factors

Ryanair Internal and External Factors The following report analyses how internal and external factors control to the strategy that Ryanair Plc is following. This report undertakes a detailed study of Ryanair which include a brief outlining of the companys products and services. Mission, vision and values of the airline will be also explained. It evaluate companys current strategy and the management of that strategy. It also gives a brief evaluation of Ryanairs financial structure as well as an environmental analysis of the European airline industry and how this affects Ryanair. Each section of the following report represent the key findings. Introduction to company section includes Ryanairs background, mission and vision statements, Corporate Social Responsibility policy, companys stakeholders. External environment section include SWOT analysis. This analysis explain Internal (Strengthens and Weaknesses) and External (Opportunities and Threats) factors. Furthermore, PEST analyse is described. In order to understand companys profitability in relevance to the competitors, the Porters Five Forces framework is used. In Financial sector the turnover , profit margins, operating profit, current ratio, solvency ratio, gearing ratio and the comparability of these during 2006-2008 period is explained. Using the Ansofts growth matrix the main strategic direction that Ryanair follow was indentified. The methods of development such as low cost, no- frills model, finding new markets for existing products, opening new routes are outlined and analysed. Conclusions and recommendations was explained using a SPACE . Introduction to Company 4.1 The largest low-fare European company Ryanair was set up in 1985 by Cristy and Tony Ryan and Liam Lonergan. Company started working only with 25 members of staff. Ryanair replicated the American Southwest Airlines business model and re-launched it in 1990 growing in nowadays to be the biggest low fare European company with 7,118 of employees. From the statistic of European Low fare Airline Association (June 2009) The number of passengers carried from June 2008 to June 2009 was 60,2 millions, the load factor was 81.4%, number of flight per day-1,200 and average fleet age is 2.8 years.(ELFAA 2009) Chief Executive officer from 1994 is M. OLeary. Ryanair became a public company in 1997. It is currently offering flights to 26 European Countries with 150 destinations and it operates on 880 different routes daily with 1,200 flights a day. (History of Ryanair) Ryanair does not have a formal mission or vision statement. But from the public statements of the company is to simply continue to be the largest low -cost leader in the European airline industry (Box,Tomas M, Byus, Kent 2007, p 2). The company has a bigger market share, better customer service than its competitors, good reputation and a strong image. Ryanair aims to be a leader in all airline industry and have a stable competitive advantage. Stakeholders From the definition of Freman (1984) stakeholders are people or organisation who are affected or can be affected by the organisations actions. One type of stakeholders is individuals or groups who have any relationship with company. Another type is secondary stakeholders which are other societal groups affected by activities of a company. First of all Ryanairs stakeholders are shareholders who own the shares and have rights to claim dividends, elect the board of directors and have other important rights. Employees are very important to the company as their knowledge, skills, loyalty and abilities provide success for Ryanair. Employees want to have satisfaction from job and various benefits from the company. Customers are the biggest source of income for the company. Customers expect that the company meets their needs and wants. Suppliers are part of the company providing goods and services to give service to the customers and meet their needs and wants. Competitors are also important stakeholders as they are used to compare the service and product quality with to increase competitiveness. Governments have direct impact on the company. Ryanair has to pay taxes and follow the rules and regulations set by the government. Local communities are also stakeholders. Ryanair has to support the local governments, respect the locals and provide employment to take part in community relationships. Corporate Social Responsibility Corporate Social Responsibility policy is a function of self-regulating mechanism which ensures a loyalty to law and ethical standards. Company would ensure responsibility for the impact of their activities on the environment and all stakeholders. Wood (1984) According to the spectrum created by Robin and Reidendach (1995) there are five levels of Corporate Social Responsibility: amoral, legalistic, responsive, ethically engaged and ethical. Based on the articles from The Business Respect news (2007) the Ryanair provided incorrect information in regards to its CO2 emission. Instead of the correct figure of 5.5% it reported a figure of 2%. The company was also very misleading about its price in adverts in Denmark and Britain. Another negative factor of Ryanairs social responsibility was the Bob Ross case about disability discrimination. In January 2004 Ryanair refused to give free wheelchair to Mr Ross. (Archive of Ethical Corporation) These examples of unacceptable behaviour show that Ryanair can be marked as a legalistic company without code of ethics. From the case study by Valerie Swaen (2005) negative image of company and negative CSR can cause bad reputation, decrease in sales and as the result loss in profits and future financial; performance. External Environment 5.1 From the research of the Euromonitor International (2008) using their SWOT analysis. Hill, T and Westbrook, R(1997 ) suggested that SWOT analysis is strategic planning method to estimate Strengths, Weaknesses, Opportunities and Treats engage in company. 5.1.1 Strengths Ryanairs biggest strength is its ability to maintain profitability and the position of leading low-cost carrier while offering the cheapest flight fares in the whole of industry. 5.1.2 Weaknesses Poor reputation when it comes to cancelling flights on short notice and hidden fees. As any other airline the Ryanair is exposed to the high fuel prices, increased costs of airport security (as the response to the global terrorism threat) and generally bad economic climate. Struggling Irish economy also poses its risks as Ryanair is an Irish company. Customers prefer to spend less money for travel as result of global economic downturn and redundancy at work place for many people. Moreover there is a lot of competition in the low-cost flights market. Strengths and weaknesses are internal environmental factors. 5.1.3 Opportunities: One of the main opportunities for Ryanair lays in opening new routes, for example US or Eastern European destinations. Another opportunity is favourable climate for acquisitions after bankruptcies of some airlines. As it will allow to expand the market for example market expansion in Italy after the Alitalia was bankrupted. Another opportunity that can be attached to the company is it would gain more customers if they would be able to conclude the latest trends in airline management and marketing to meet the demands of their target market. 5.1.4 Threats: One of the main threats is increasing taxes and airports surcharges. Threats of terrorist attracts on airplanes and in airports. Fall down in the number of passenger preferring the fly as the result of the economic downturn of European economic. Not using the main airports, especially Heathrow, will make it difficult to open new routes and will cause the company to lose share of the market. 5.2 PEST It has been observed by Kotler (1998) that PEST analysis is a very useful tool for a company to find out the business situation and indentify important factors that could decline or help to grow the business. It also analyzes the entire market and discovers new market share. Political UK government put on enforced security and restrictions due to terrorism attacks on airline and airports. Also changes in policies and rules in countries where Ryanair flies to could affect the airline. Desire to support local air carriers by some national governments can hurt the Ryanair, but on the other hand other countries governments might welcome and support the Ryanair wanting to benefit from the increasing number of tourists coming to the country. Economical The main problems facing the company and the whole industry in general are the exchange rates -devaluation of GBP against the Euro and the USD and recent modern phenomenon known as the Credit crunch -a panic-driven massive withdrawal of credit from all sections of society desperately in need of it by banks that have previously been engaged in an orgy of unsustainable, irresponsible lending of fictitious money in huge amounts largely to people who any fool could see had no means of repaying it. (Gegan(2009),p 1) which cause reduction of business activity in all sectors of the world economy. Also that puts off a significant number of people to spend money, moreover increasing the number of unemployed (Euromonitor International Report). Cost of fuel and sometimes volatile and unpredictable situations in countries which supply the fuel, as well as the economic change in countries where Ryanair want to open the new routes to. There is also the Bird flu; Swine flu and extreme weather chang e that can hurt companys performance.(Guardian news paper 2003, 2007,2009 ) Social Because of the low price for tickets company attract a wide range of demographic group of consumers. Expansion of the market as the result of new member countries joining the European Union.(Key Note, Airlines 2008 report) Technological Ryanair is using a well known aircraft the Boeing 737(European Low fare Airline Association 2009) that gives less pollution to atmosphere, less noise and less carbon emission (Boeing website). Using website sales and services as well as check-in online, self service checks at airports allows the company to reduce the costs, but also could put off some passenger for whom it might be too technical and make them unhappy. (Ryanair website) Porters Five Forces (1979) is a framework used to analyze the strategy of business development. This analysis helps to understand and clarify the sustainability of profit of company against bargaining and competitors. The business strategies are : Barrier to entry Supplier power Buyer power Availability of substitute Rivalry 5.3.1 Barrier to entry Entire airline industry needs a big capital investment. But a new company can grow gradually by leasing or buying small airplanes as it was with Ryanair that started with only one 15-seater plane (Ryanair website). Some difficult come with starting new routes which are particularly competitive. It is medium threat to entry. Supplier power The airline industrys has two main suppliers: plane manufacturers and the aviation fuel suppliers. Ryanair has a very good and long-standing relationship with its main aeroplane supplier Boeing. Ryanairs relationship with fuel suppliers is a more difficult one. The cost of fuel heavily depends on the cost of oil. The price of oil is heavily influenced by market speculators, international cartels and the governments of several Middle-Eastern countries. Buyer power Customers exert a huge power because they can easily go to competitors. 5.3.4 Availability of substitute Ryanair does not have a strong loyalty from its customers. This is all the result of a bad reputation it gets in the press and by word of mouth. Mostly because of the delayed flights, missing luggage, dirty planes, low level of safety standards for disable people (The Independent 2006). All these problems should in theory make Ryanairs customers run to its competitors and create a genuine risk to the companys existence, but they dont. Other low cost airlines suffer from similar problems while other types of transport such as Eurostar train, ferries, and cars do not offer the speed of travel modern customers need. So it can be concluded that availability of substitutes does not pose a high treat to Ryanair. Rivalry The number of low-cost airlines has increased in nowadays, but Ryanair has a very strong position on the market. The big advantage is in avoiding the main airports. It significantly reduces the operational costs. Unfortunately this is a disadvantage as well since lots of passengers prefer to use major airports. To compete with Ryanair will put a heavy pressure on price and profitability. Here is not much difference in provided services. All competition is about the price. Moreover there is a high exit barrier in the air industry. Company Financial Performance According to figures from FAME that help to measure financial performance of Ryanair to estimate progress and achievement of the business. Looking at the figures from 2006 to 2008 companys turnover increased by 42% in the year 2007 as a result of adding on charges and side business and adding new popular routes in that year. Figures of company profit margins decreased in 2008 by 16 % result of increasing fuel prices and increased number of employees. Furthermore critical globally changes to the economic climate also caused the decrease in profitability. In the year 2006 and 2007 profit margin was in a stable position at 20%. Operating profit increased by 23% in 2007 and by 33% in 2008 thanks to bigger number of passengers using the services of Ryanair and growing subsidiary revenue. The company has a good current ratio of 1.53. It has decreased from the year 2007 figure of 2.10. The current ratio indicates companys ability to pay short-term obligation. The meaning of these figures is that Ryanair had less liquidity than in the year 2007, but still had enough funds to pay their debts. Solvency ratio in year 2008 substitute less glowing than in previously years 2007 and 2006 .Solvency ratio in 2007 was 44.63% it is decreased by 2% comparing the ratio from year 2006 when it was 42.98%. Though the indicator of solvency ratio in 2008 which was 39.54% has decreased for five percent, company is in a condition to gather its liability obligations. In 2008 Ryanair employed more staff because it opened new routes (Ryanair website) as result of it its gearing ratio increased by 18% from 87.12% in 2007 to 105.31% in 2008, also a result of rising cost of fuel. Gearing ratio measures the long term finance. If the gearing ratio is high the company depends on long term borrowing. Very high gearing ratio is quite risky for a company, but companies have to borrow money to invest it in their growing business.(Encyclopaedia online). In the face of all difficulties Ryanair achieved growing revenue and sales by attracting big numbers of customers by the low price for the ticket and giving the consumers what they want excluding the extra service. Ryanair can reduce the borrowing by decreasing the number of new aircrafts or by cancelling new purchases of planes and concentrating attention on efficient use of existing aircrafts (FAME) (See appendix 1). Company Strategy Using the Porters (1985) genetic competitive strategies Ryanair follows the cost leadership strategy. These include cost leadership, differentiation, cost focused and differentiation focus. Each generic strategy helps the company to establish and exploit a competitive advantage within an exacting competitive range. Cost leadership achieved competitive advantage by being the lowest cost company in air industry using the cost control. (Porter 1985) Ryanair European low cost carrier provides to its passengers a big variety of routes and reduced prices of tickets by excluding extra facilities such as free meals, free drinks, first and business classes, pillows, blankets, which are usually offered to passenger who travel by full cost air operators.(Ryanair website) From The Daily Telegraph survey of 19.09.09 Ryanair charges more for the extra services than other low fare flights: 35% more for coffee and tea; 50% more for small bottle of wine and 30% more for sandwiches than EasyJet, Flybe, BMI and Monarch. Ryanair only gives service by provide transportation from one destination to another avoiding the main airports and excluding frills, all extra services are still available for an additional payment to a willing customer. According to Thompson, J and Martin, F (2009, chapter 5 p 301) Cost focus strategies can be based on finding a distinct group of customers whose needs are slightly below average. Costs are saved by meeting thei r needs specifically and avoiding unnecessary additional cost. In addition prices are reduced by providing 100% internet check-in, no tickets, no refund for tickets, putting more sits by reducing room for legs. Airline providing only direct flights from one airport to another maximizes the number of flights it can have per day. Prices are reduced by not depending on travel agents with direct tickets sales through phone and website. For Ryanair using the same aircraft Boeing is just another way to reduce the costs by saving money on retraining the staff. Furthermore newly recruited employees have to pay for the training by themselves. Main competitors are EasyJeat, BMI baby; Flybe who also attract customers with cheap flights. In the article written by Mun,J it is indicated that all the additional costs are passed to the passengers in order to maximise the profits. By providing the variety of destinations and routes in Europe give big opportunity for Ryanair increasing their market share and had become one of the most important core competencies for them to carry on competitive advantages. Strategic Direction of Development The Ansoffs Growth matrix (1987) is a tool that helps businesses decide their product and market growth strategy. Using the matrix to analyse the main strategic direction that Ryanair follows. Ryanair follows market penetration model. It penetrates market with both its products and services. It starts with existing customers of the company and convinces them to use companys services more often. They do increase sales without forgetting the original strategy. Ryanair penetrate markets by getting competitors customers and attracting new customers by offering the lowest priced services. Retaining existing customers is more beneficial and cheaper than attracting new ones. This means that Ryanair has to gain more loyal customers. Ryanairs objective of establishing the company as Europes leading low-cost airline are being well carried out. Methods of Development Methods used by Ryanair to pursue its strategic directions have been successful so far. Ryanairs main response to its competitors remains providing the lowest fares from all the European budget airlines. It offers frequent flights on short-haul routes. Ryanair uses the Internet as the main distribution channel to keep operational and customer service costs low. It further reduces expenditure by staying out of major airports and so avoiding excessive airport access fees. Their low cost, no frills strategy has been very effective and has helped in challenging competitors. Ryanair continued to demonstrate strong growth. It responds with low fares and aggressive pricing to attract customers and maintain high load factors. (Mognetti, 2002). Expansion strategy is one of the factors that put Ryanair to position itself in the air industry market. From Robinson and Lundstrom (2003) market expansion is the strategy of organisations growing when company is trying to find new market for existing product. Company could grow by attracting new customers or catch the attention of new geographic or demographic markets The company start only with one route and continuing to explore new. Buying the Buzz company gives to company opportunity to opened new routes in France. Ryanair already have 880 routes to different destination and their plans to opens routes to the US. In addition, the company website has been able to make the company position itself in the global market (Daily Mail 2009). In terms of suitability, the opportunities of Ryanair are definitely directed to growth. This is based on the companys on-going strategic planning. Further, by exhausting the companys research and development efforts, the possible future strategies are feasible. By looking on the financial framework of Ryanair, it could be deemed that the company is able to carry out such strategies, while maximizing returns, enhancing profitability and minimizing risks. Finally, the acceptability of such strategies meets the expectations of the stakeholders. Conclusions and Recommendations The SPACE matrix (Rowe et al. (1989)) shows that company pursue an aggressive strategy. The company is the strong competitor in the market and is growing rapidly within the industry. Using the matrix it was identified that Ryanair could use its internal strengths to develop market penetration and market development strategy. (see appendix 2) 10.1 Changes that occurred in the airline industry over the past ten years directly reflect in how the Ryanair evolved over the last years. From a company servicing just few European destinations it became a leading low-cost carrier, outweighing any other company with the cheapest available fares on the market. The airline industry is not a natural monopoly and the sunk costs are not that dramatic as planes can be both bought and sold, and the air that people fly through is essentially free. With deregulation however, the airline industry became a realistic version of a contestable market, and firms such as Ryanair and Easyjet were able to enter. But in the process, Ryanair has managed to take control of the European airline industry. However Ryanair have forced new entrants into investing in sunk costs far greater than when they entered the market themselves, coming through the importance and strength of the Ryanair brand name. The control and growth potential is and will be so strong that Ryanair appears to be single-handedly taking over the European airline market. This former minnow has persevered with a very simple but effective policy; people will travel for as little amount as possible. 10.2 In the airline industry Ryanair is more profitable than its competitors. Company needs to continue to expand into new markets and at the same time built better relationships with existing internal and external customers. Ryanair has to strive to become a more ethical company. Ryanair should build customers loyalty by improving their customer service. Their challenges for the future will be sustaining growth, expanding globally and maintaining their cost leadership model. Ryanair following the sustainable growth model should be able to generate more sales without borrowing. Expanding their routes outside of Europe would be a great opportunity for Ryanair to become world leading low-cost airline. List of References Anonymous(2009), Ryanair reveals record profits. DailyMail.co.uk.available online at http://www.dailymail.co.uk/news/article-158288/Ryanair-reveals-record-profits.html accessed 16.11.09 Ansoff,HI (1987) Corporate Strategy, revised edition, Penguin Boeing 737, products available online at http://www.boeing.com/commercial/737family/ accessed on 05.11.09 Box, Thomas, M, Byus, Kent (2007) Ryanair (2005):Successful low cost leadership, Journal of the International Academy for Case Studies, p2, available online at http://findarticles.com/p/articles/mi_qa5452/is_200705/ai_n21289700/pg_2/ accessed 09.11.09 Business Respect,(2007) archive news Issue Number 112, dated 18 Jul 2007 available online at http://www.mallenbaker.net/csr/page.php?Story_ID=1880 accessed 13.11.09 Archive of Ethical Corporation (2004) available online at http://www.ethicalcorp.com/content.asp?ContentID=3132 accessed 13.11.09 European Low fares Airline Association, 2009 statistic, available online at http://www.elfaa.com/statistics_June 2009.pdf accessed 10.10.09 European Low fares Airline Association (2009)available online http://www.elfaa.com/statistics_June2008.pdf accessed 13.10.09 Financial Analysis made easy Ryanair Plc financial report available online at http://www.fame.bvdep.com/version-20091130/cgi/template.dll?checkathens=1kick=1product=1user=glpadyako10pw=lZlaM78QFb6npNlJovi0%2fA%3d%3d accessed 17.11.09 Freeman, RE (1984), Strategic Management: A Stakeholder Approach, Pitman Gegan, Philip(2009) ,The Real Credit Crunch Definition, 28 July available online at http://ezinearticles.com/?The-Real-Credit-Crunch-Definitionid=2672921 accessed 05.11.2009 Global Market Information Database (2008, a) Ryanair Holding PLC-Travel and Tourism World available online at https://www.portal.euromonitor.com/Portal/ResultsList.aspx accessed 23.10.09 Global Market Information Database Ryanair Holding PLC-Travel and Tourism World (2008, b)https://www.portal.euromonitor.com/PORTAL/ResultsList.aspx accessed on 15.11.2009 Guardian news archive available online at http://www.guardian.co.uk/business/2009/dec/23/ryanair-jet-glasgow-prestwick-airport accessed 11.11.09 Hill, T and Westbrook, R(1997) SWOT analysis: Its time for a product recall, Long Range Planning volume 30, issue 1 pp 46-52 Jess Mun (2008), Analysis of Ryanairs Competitive Advantages available online at http://www.associatedcontent.com/article/1159874/analysis_of_ryanairs_competitive_advantages.html?cat=3 accessed on 03.11.09 Key Note, Market report Airline (2008 )available online at https://www.keynote.co.uk/market-intelligence/view/product/2123/chapter/6 accessed 17.10.09 Kotler, P. (1998) Marketing Management Analysis, Planning, Implementation, and Control, 9th Edition, Prentice-Hall , Englewood Cliffs Mognetti, J., (2002), Organic growth: cost-effective business expansion from within. John Wiley Sons Online Encyclopaedia available online at http://www.encyclo.co.uk/define/gearing%20ratio accessed on 21.11.09 Porter ME, (1991) Towards a Dynamic Theory of Strategy, Strategic Management Journal Volume 12, (pp 95-117) Porter,ME (1985)Competitive Advantage: Creating and Sustaining Superior Performance, Free Press Porter, ME (1979) How competitive forces shape strategy, Harvard business Review Reidenbach,E and Robin, D (1995) Quoted in Drummond, J: Saints and sinners, Financial Times, 23 March Robinson, G and Lundstrom, W (2003) Market expansion strategy: development of a conceptual market expansion decision scorecard, Strategic Change, Volume 12, Issue 5 (pp 259 272) Wiley InterScience Rowe, AJ, Mason, RO, Dickel and Snyder, NH (1989) Strategic Management: A Methodological Approach, 3rd edn., AddisonWesley Ryanair history available online at http://www.ryanair.com/en/about accessed 12.10.09 Stahl, M, Grigsby D (1997), Strategic Management: Total Quality and Global Competition, Blackwell Publishing, New Jersey Starmer-Smith,C (2009), Ryanair has highest charges for in-flight food and drink ,The Daily Telegraph available online at http://www.telegraph.co.uk/travel/travelnews/6204904/Ryanair-has-highest-charges-for-in-flight-food-and-drink.html accessed 27.12.09 Thompson, J and Martin, F (2009) Strategic Management: Awareness and Change, 5th edition Cengage Learning Tuck, A (2006) The Independent Brand Disloyalty: Successful, rich, but still unpopular available online at http://www.independent.co.uk/news/uk/this-britain/brand-disloyalty-successful-rich-but-still-unpopular-476152.html accessed 20.12.09 Valerie Swain (2005) The Use of Corporate Social Responsibility Arguments in Communication Campaigns: Does Source Credibility Matter? Advances in Consumer research ,volume 32 Erasmus University Rotterdam-ERIM Wood, D. (1991) Corporate Social Performance Revisited. The Academy of Management Review, Volume 16, No. 4 (Oct., 1991) available online at http://www.jstor.org/stable/258977 accessed 12.11.09

Dennis Rodman :: essays research papers

Dennis Rodman Title: Bad As I Wanna Be Author: Dennis Rodman with Tim Keown # of pages: 258 Setting: The book takes place in Dallas, Texas where Dennis Rodman lived while he was a kid, Detroit, Michigan where Dennis Rodman played basketball for the Detroit Pistons, San Antonio, Texas where Dennis Rodman played basketball for the San Antonio Spurs, and Chicago, Illinois where Dennis Rodman is currently playing for the Chicago Bulls. Character: Dennis Rodman. A pro basketball player who plays for the Chicago Bulls. He averages 18.7 rebounds a game which 90% of the time is the best in the NBA. He is currently making 10 million dollars a year. He is divorced and has a daughter named Alexis. He says Alexis is the only reason he is here today. Summary: On April of 1993 Dennis Rodman sat in his pick-up truck with a gun in his lap deciding whether he should kill himself. He was in depression at the time because the Detroit Pistons were doing very poorly that year considering they were Champions of the World just three years before that. The NBA had changed Dennis Rodman into someone he didn't even know. It seemed as though Dennis spent his life trying to be what others wanted him to be. Once he realized he had to start living for himself, people perceived him as being rebellious and as most people say weird. Dennis Rodman just wants everyone to know who he really is and to accept him for himself and to let him do his job. Theme: I learned that Dennis Rodman is not as crazy as everyone thinks he is. He is actually a very normal person. I think the reason this book was released is because Dennis Rodman has a very interesting life. People want to know what it is like

Academic Integrity and Plagiarism

Academic Integrity and Plagiarism Hector J. Roman Walden University Academic Integrity and Plagiarism This paper contains the policies and expectations of the normal behavior as a student at Walden University. These are guidelines to follow not only as an online learner bur as a person. Also, will explain the prohibitions and consequences of committing plagiarism. â€Å"Try not to become a man of success but rather to become a man of value. â€Å"(Albert Einstein). Academic Integrity and Plagiarism Integrity is moral behavior. When we were kids, our fathers started to teach us to talk, walk, express ourselves and how to behave.To be respectful to other people, follow the rules and always trying to do the right thing was and is a top priority. Those words and actions still have a meaning. In an academic environment, those rules apply as well. Doing wrong was and always has been punishable and, for a student pursuing a doctoral degree can be devastating. Nontraditional education like online learning or distance education can put any student in a compromising position and for that, Walden University puts a lot of emphasis on academic integrity.In the Oxford American College Dictionary, a meaning of the word integrity is defined as the quality of being honest and having strong moral principles. To acknowledge this belief is a first step that can lead to success and Walden University Student’s Handbook reassures students its importance. To be respectful and honest are fundamental ideals. Integrity should be important for all students and faculty, as well. Having integrity will help in the development of a character. In an online learning environment, even absorbing those values and ideals, can put a student in a difficult situation unconsciously or by accident.Not knowing cannot prevent you from falling short and this matter can and will lead to plagiarism. Plagiarism is copying or stealing someone else’s work and makes it your own. Walden University ’s Handbook explains it as the use of intellectual material produced by another person without acknowledging its source. Matthews and Mathews (2008) explain plagiarism as the act of taking words or ideas that someone else has written and trying to present them as one’s own. Another term to look out in that same direction is self-plagiarism.Self-plagiarism is rewriting you own work. Self-plagiarism is presented in the Publication Manual of the American Psychological Association as a practice of presenting one’s own previously published work as though it were new. In other is stealing intellectual property. The best way to avoid plagiarism is to acknowledge the source. When doing online research you can find a great amount of articles, websites, or electronics books about the same topic. The tendency is to think that the instructor or teacher cannot or could not find the source. That is not true.Technological resources like Turnitin or Walden Writing Centerâ€℠¢s Grammarly can give you the tools needed to prevent plagiarism and not fail. These applications are used to search any suspicious expressions. Student’s Handbook recommended to contact a faculty mentor, course instructor, or academic advisor. In other words, academic integrity and plagiarism goes hand in hand. To be aware and apply these aspects is another step that can lead you to a successful academic and working career. Also, will show you as a genuine person creative enough to contribute with quality ideas.Those same ideas will be used as a reference in the future. As a prospective author, you will want to be recognized and your thoughts used as reference, as well. References Matthews, J. , and Matthews, R. (2008). Sccessful Scientific Writing : A Step-by-step Guide for the Biological and Medical Sciences Success eBook Collection (EBSCOhost). Oxford American College Dictionary. (2002). Copyright  © 2002 by Oxford University Press, Inc. eBook Collection (EBSCOhost) Wal den University Students’s Handbook retrieved from www. waldenu. edu

Don Quixote essays

Don Quixote essays Don Quixote filled his imagination with everything that he had read, with enchantments, knightly encounters, battles, challenges, wounds, with tales of love and its torments, and all sorts of impossible things, and as a result had come to believe that all these factitious happenings were true; they were more real to him than anything else in the world. The windmills were in fact real giants to Don Quixote. While on his travels he encountered a windmill that he thought were giants. Since the giants were lawless he had to attack the thirty or more of them. He thereupon commended himself with all his heart to his lady Dulcinea, beseeching her to succor him in this peril. After the battle he did not complain for the knights of the day did not complain about their bodily injuries. He could only imagine these giants in his story books he read, also when he commended himself that was what all the knights of the time did from what he had read. Since windmills were in fact windmills he blamed it on the evil magician Freston. The magician was surly evil although he did not do anything to the windmills. Don Quixote came upon some knightly encounters during his journeys. The first encounter was while he was watching his armor. Two muleteers came by to water their mules. In order to do this the mule driver had to remove the armor. He warned the muleteer, but with no vigilance to Don Quixote. He then exclaimed succor O lady mine, this vassal heart in this my first encounter; let not your favor and protection fail me in the peril in which for the first time now find myself. He then proceeded to strike the muleteer in the head. He had to so to speak devote his first battle to Dulcinea his lady love in which all the knights did. He had read all this in the story books. After this encounter he came upon a farmer whipping a young boy named Andres for the thieving of some sheep. When Don Quixote approached the farmer he...

Poetry Explanation

The poem I choose to read and analyze is â€Å"My Expression,† by Mignonette. The poem has an alternating rhyme scheme; it alternates between positive thoughts of love and negative thoughts of fear. â€Å"My Expression† is about the fear of finding out the truth of an undefined relationship and wondering â€Å"what if†. The main character is a woman, or a lady. I think it is very possible for the main character to be a young lady instead of woman, only because young ladies often get involved in one night stands that turn into to undefined relationships. I definitely know the main character is a girl because the poem talks about the girl wanting to lay her head on his chest. â€Å"My Expression is overwhelmed with emotion I don’t understand is this or can this be my man The confusion of confrontation prevents The question from flowing from my lips The fear of rejection deviates my mind The whisper of uncertainty tells me to confine it to myself† The expression on the girls is overwhelmed; I picture a distraught look, a somewhat painful one. The reason the girl doesn’t understand the definition of her and the guys could be either person fault. You’re not just friends but you’re not a couple either, how many people can relate to that? The girl has thoughts of confronting the guy but she fears rejection. The fear of being rejected by the guy causes the confusion. The next few stanzas of the poem express the girl’s fantasy. She images what it would be like to awake and sleep in the guys arms. The fact that the thought of just laying in her crushes, (we’ll call the guy), arms is pleasure, is sounds so innocent and pure. The girl becomes caught up in these thoughts, almost obsessed with them. â€Å"If I think of him when I lay my head to rest one day Will he allow me to lay my head in the comfort of his chest? If I think of him when I wake one day will he allow me To awake in the heart of his sensual ... Poetry Explanation Free Essays on My Expression/ Poetry Explanation The poem I choose to read and analyze is â€Å"My Expression,† by Mignonette. The poem has an alternating rhyme scheme; it alternates between positive thoughts of love and negative thoughts of fear. â€Å"My Expression† is about the fear of finding out the truth of an undefined relationship and wondering â€Å"what if†. The main character is a woman, or a lady. I think it is very possible for the main character to be a young lady instead of woman, only because young ladies often get involved in one night stands that turn into to undefined relationships. I definitely know the main character is a girl because the poem talks about the girl wanting to lay her head on his chest. â€Å"My Expression is overwhelmed with emotion I don’t understand is this or can this be my man The confusion of confrontation prevents The question from flowing from my lips The fear of rejection deviates my mind The whisper of uncertainty tells me to confine it to myself† The expression on the girls is overwhelmed; I picture a distraught look, a somewhat painful one. The reason the girl doesn’t understand the definition of her and the guys could be either person fault. You’re not just friends but you’re not a couple either, how many people can relate to that? The girl has thoughts of confronting the guy but she fears rejection. The fear of being rejected by the guy causes the confusion. The next few stanzas of the poem express the girl’s fantasy. She images what it would be like to awake and sleep in the guys arms. The fact that the thought of just laying in her crushes, (we’ll call the guy), arms is pleasure, is sounds so innocent and pure. The girl becomes caught up in these thoughts, almost obsessed with them. â€Å"If I think of him when I lay my head to rest one day Will he allow me to lay my head in the comfort of his chest? If I think of him when I wake one day will he allow me To awake in the heart of his sensual ...

Aviation Safety Assignment Example | Topics and Well Written Essays - 1750 words

Aviation Safety - Assignment Example The twelve human factors associated with accidents have been dubbed the Dirty Dozen model. Gordon Dupont, in 1993, came up with this concept while working in Canada and initiated a human performance in airplane maintenance and training programs. This has since served as a keystone of human factors in airplane maintenance. Although the Dirty Dozen does not provide the most comprehensive list of factors that underlie airplane accidents, it offers a useful starting point to discuss the human error in crises and mishaps. Dirty Dozen has model has led to increased concern in human errors behind airline accidents (Wise et al. 2011). Indeed, by addressing human factors, airlines are becoming safer by the day. This paper presents an analysis of the Dirty Dozen model in connection to the Alaska Airline’s accident, which left passengers and crewmembers in flight 261 dead. This paper also shows the role that this model plays in preventing airline accidents. Alaska Airlines reported a serious accident on 31 January 2000 when McDonnell Douglas, flight 261, crashed and killed 83 passengers, 2 pilots and 3 crewmembers. The accident that occurred in the Pacific Ocean around 4.3 kilometers parts of Anacapa Island left the plane completely damaged because of the impact. Flying from Diaz to California, Flight 261 was to have several stops that complied with aviation regulations. Visual weather-related situations prevailed for the airline as shown by meteorological flight instruments. A thorough investigation followed the accident, and the National Transportation Safety Board presented the possible cause of the mishap (NTSB 2000). An analysis of the National Transportation Safety Board showed that the possible because of an airplane crash was a loss of the pitch control for the aircraft.

WSJ.com only Essay Example | Topics and Well Written Essays - 250 words - 1

WSJ.com only - Essay Example Most companies intended to increase their capital expenditures in order to enhance their efficiency and to improve logistic needs, which are very essential to the growth of any company. Recession is one of the most challenging concepts in finance and economics. Scott presents a succinct explanation on how recession impacted US companies and the entire US economy. Reading and analysing financial articles especially with regards to figures are quite challenging. One thing I find difficult and challenging in this article is the use of figures and graphs. Most of the graphs and figures on the performance of the companies and the entire economy is complex. Scott also says that most US companies survived recession, created jobs and contributed to the economic growth but at the same time stating that US jobs reduced and levels of unemployment went high. The analysis is also not clear given that most companies, which collapsed were not included in the