The story begins as a sixth-grade girl, Miranda and her...

The story begins as a sixth-grade girl, Miranda and her mother are preparing for an appearance on the fame show $20,000 Pyramid. Stead describes the novel in which Miranda is writing a letter to an unnamed â€Å"you†. â€Å"You† has sent her letters which describe about the game show and is able to predict Miranda’s future. However, â€Å"You† is still a mystery to Miranda and us. Miranda spends her days in New York City with her mom. A Germany lawyer named Richard is her mom’s boyfriend who regularly visits Miranda and her mom at their apartment. Seeing that Miranda is keen on carrying the copy of a novel entitled â€Å"A Wrinkle in Time†, Miranda is fond of reading that novel. Belle’s market is a place where Miranda usually waits for her mom when she†¦show more content†¦Miranda is terrified and yells down the block but it seems to be pointless because the kid does not look back. Miranda almost cries, nevertheless she knows that she has to send Sal back home. From this point, Miranda feels miserable as her friendship with Sal has ended. Sal not only does not want to go home but also does not want to talk to Miranda anymore. For the sake of her friendship, Miranda attempts to approach Sal although it appears to be pointless. Realizing the fact that her friendship with Sal seems to be fallen apart, Miranda starts to spread out her social circle. Miranda expands her friendship by attempting to know more about Annemarie, who has conflict with her ex-best friend, Julia. Julia is known as a wealthy fortunate girl whom Miranda dislikes so much. As Miranda and Annemarie experience downturn with own former best friends, they intentionally make friends. Moreover, both of them start to expand their friendship with Colin, a cute skater boy. Three of them have a marvelous experience at a sandwich shop called Jimmy’s, a place where they work during lunch time. At school, Miranda unexpectedly meets the kid who punches Sal while she asks to be an office monitor whose job is to call for students to bring them to the school dentist. That day has made Miranda and Marcus get to know each other. In fact, noticing that Marcus is highly interested with time, Miranda feels very happy, and enjoys their relationship. Miranda finds out thatShow MoreRelatedLogical Reasoning189930 Words   |  760 Pagesexplains what it means to be logical—to reason logically. It demonstrates the usefulness of logical reasoning as a means to making more effective decisions about your own life—decisions about what to believe and decisions about what to do. The chapter begins a systematic program of study of all the major topics regarding logical reasoning. Along the way, the book focuses on developing the following five skills: (1) writing logically, (2) detecting inconsistency and lack of clarity in a group of sentencesRead MoreConsumer Lifestyle in Singapore35714 Words   |  143 Pages  rate.        © Euromonitor International CONSUMER LIFESTYLES IN SINGAPORE Passport 4 LEARNING School Life Singapore enjoys a good reputation in Asia for the high quality of its education system. It is a bilingual education system (English and mother tongue); it uses project-based learning, and abundant internship and overseas exchange opportunities exist at tertiary level. Singaporean students are known for their strong performance in international competitions, such as the Maths Olympiad and

The Native Americans And Merchants - 1305 Words

From Trading to Disaster Through reading this book I have discovered how well the Native Americans and merchants actually got along, early on. The Natives in the coastal villages had started trading with merchants early on in primitive, yet intelligent ways. Giovanni da Verrazzano reported, â€Å"They sent us what they wanted to give us on a rope continually shouting to us not to approach the land.† (Cronon 83) He also reported how the Native Americans would only meet them on very rocky tracts of coast where they could not land. Was this lack of trust warranted, or just foolish woe? According to Verrazzano, â€Å"No greater good could come to them than to have our friendship.† (Cronon 83) This suggest that the merchants, and colonists, want to†¦show more content†¦The early relations with the natives were a mix of cooperation and conflict. This goes back to Verrazzano reporting that the natives were willing to trade with them, but were not willing to put their trust in the Europeans. Then on the other end of the spectrum, we have Powhatan. He wanted to absorb the Europeans into their own ways through hospitality and gifts. â€Å"By 1609, [he] realized that the English intended to stay. Moreover, he was disappointed that the English did not return his hospitality nor would they marry Indian women (an affront from the Native perspective).† (Colonial Settlement) After this realization, the natives began attacking European settlements in an attempt to drive them out. Powhatan knew that the Europeans were there to stay and was sure that they were going to be pushed out of their land, so he arranged for his daughter, Pocahontas, to marry John Rolfe. This marriage helped the relations between the two groups for the time being. This false sense of security let the Europeans expand their settlements farther up the James River. This also made the settlers more vulnerable to attacks from the natives. A truce seemed like a great idea, but all it did was force the conflict to build up. As time went on many of the settlers avoided the Indians all together. This forced the natives to start trade with the French

Drugs Free Essays

string(28) " well as more recent works\." 2010 Caribbean Secondary Catalogue www. pearsoncaribbean. com New for 2010 See Page 8 See Page 15 See Page 17 Some of the celebrated local authors you will ? nd in this catalogue. We will write a custom essay sample on Drugs or any similar topic only for you Order Now Lorna Down Rosalyn Kelly Earl Lovelace From Trinidad and Tobago Trinidad and Tobago Ever since we began publishing in the Caribbean over 60 years ago, we have been committed to using the best local authors and to producing resources speci? cally for the region. We offer: ? Excellent programmes to match the CSEC syllabus. ? Country-speci? c resources for individual regions and islands. ? New and established ? ction writers from across the Caribbean region as part of the Caribbean Writers Series. Let’s Work with English (page 5 and 9) Marjorie Brathwaite Maths Connect (page 11) The Schoolmaster The Wine of Astonishment (page 6 and 8) Michael Anthony Alecia McKenzie From Trinidad and Tobago From Jamaica Country-speci? c publishing Making the Grade in BGCSE English Language (see page 5) Jamaica Maths Connect (see page 12) Integrated Science for Jamaica (see page 18) Maths Connect for Trinidad and Tobago (see page 12) Integrated Science for Trinidad and Tobago (see page 18) Social Studies for Lower Secondary (page 19) Cricket in the Road Green Days by the River High Tide of Intrigue The Year in San Fernando (page 6 and 8) Doctor’s Orders (page 9) Zee Edgell MBE Opal Palmer Adisa Maria Roberts-Squires From Belize Belize From Jamaica Jamaica From Grenada Beka Lamb Time and the River (page 6 and 8) It Begins with Tears (page 9) more info ? To ? nd out more about local resources or if you are an author from the region, please contact your local representative – details on the back cover of this catalogue. October All Over (page 9) Books for Caribbean Secondary Schools We offer a unique range of high quality resources to match the requirements of schools in the Caribbean region. The resources provide comprehensive coverage of the main curriculum areas, plus materials for teacher support. Should you wish to discuss these materials please don’t hesitate to contact your local representative as listed on the back cover. If you are looking for primary school resources, please ask your local representative for a catalogue. Contents Contents HEINEMANN EXAM SUPPORT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 ENGLISH LANGUAGE AND LITERATURE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 MATHEMATICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Ordering Details Ordering Details To view any of these products products Contact Contact your local representative (details on back cover) or Pearson Education International Customer Services Services Edinburgh Gate, Harlow, Essex, CM20 2JE, UK UK Edinburgh Tel +44 1279 623925 Tel +44 Fax Fax +44 1279 623627 623627 icsorders@pearson. com email: icsorders@pearson. com Prices Prices in this catalogue were correct at the time of going to catalogue of going to press, and there will be no general price increase until 1st press, and there will be no general price increase until 1st January 2011. However, prices January 2011. 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See please for contact details. for contact details INFORMATION TECHNOLOGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 SCIENCE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 SOCIAL STUDIES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 ACCOUNTS AND OFFICE ADMINISTRATION . 22 HISTORY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 HOME ECONOMICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 MODERN LANGUAGES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 VOCATIONAL RESOURCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 27 key to symbols y y CSEC CAPE  ® This symbol indicates Th prescribed texts for the pr CSEC Syllabus. CS T Th  ® This symbol indicates BGCSE RR prescribed texts for the pr CAPE syllabus. CA This Th symbol indicates prescribed texts for the pr BGCSE syllabus in the B Bahamas. This sign indicates that the title or series features resources for teachers. This may be as notes in the back of the books or a separate teacher’s guide. This T product has extra support material available online The T product has an accompanying CD-ROM a This T symbol indicates tit ti titles that are recommended reading for the CSEC re English syllabus. CSEC and CAPE are registered trade marks of the Caribbean Examinations Council (CXC). With the exception of World of Poetry for CXC and World of Prose for CXC, the publications in this catalogue are independent publications and have not been authorized, sponsored, or otherwise approved by CXC. Heinemann Exam Support HEINEMANN EXAM SUPPORT Promoting success in exams for BGCSE, CSEC and CAPE Heinemann offers a wide range of resources to support exam syllabuses used in the Caribbean region All the resources shown here are written speci? cally for Caribbean Secondary Schools to help your students prepare for the Caribbean Secondary Education Certi? cate (CSEC), the Caribbean Advanced Pro? iency Examinations (CAPE), and the Bahamas General Certi? cate of Secondary Education (BGCSE). English BGCSE Mathematics English Science CSEC CSEC Social Studies CSEC Accounts CSEC and Of? ce Administration 2 CSEC Information Technology History y CSEC English CAPE Great teachers inspire English Language and Literature A World of Poetry for CXC CSEC This edition meets the requirements of the revised CSEC syllabuses A and B in English. Poems cover a wide range of themes and subjects and include a balance of well known poems from the past as well as more recent works. You read "Drugs" in category "Essay examples" ? Anthology includes poems from the Caribbean and the rest of the world. Contains notes on each poem and questions to provoke discussion, as well as a useful checklist to help students with poetry analysis. ? Contains practical guidance for students on how to tackle examination questions, with examples of model answers for reference. ? A World of Prose for CXC CSEC This edition meets the requirements of the revised CSEC syllabuses A and B in English. Stories have been chosen from the Caribbean and the rest of the world for their appeal in terms of content and approach. ? Each story helps to develop students’ skills of appreciation and analysis of the short story form. Anthology also includes notes on each story with background information on the author s, as well as a useful glossary of terms. ? Contains practical guidance for students on how to tackle examination questions, with examples of model answers for reference. ? CXC Success Revision Guides CSEC These excellent notes provide students with practical help in understanding the narrative, structure, ti tt use of literary techniques, themes, humour, language and style of the relevant book or play. ordering details The Chrysalids Notes by Samuel Soyer 978 0 435975 39 5 ?5. 20 A Raisin in the Sun Notes by Dr. Joyce Stewart 978 0 435975 29 6 5. 40 A Brighter Sun Notes by Liz Gerschel Frank Green 978 0 435975 26 5 ?5. 40 Julius Caesar Notes by Frank Green 978 0 435975 22 7 ?5. 40 Shane Notes by Frank Green 978 0 435975 20 3 ?5. 40 A Separate Peace Notes by Liz Gerschel 978 0 435975 23 4 ?5. 20 4 A Man for All Seasons Notes by Frank Green 978 0 435975 24 1 ?5. 40 Annie John Notes by Dr. Joyce Stewart 978 0 435975 27 2 ?5. 40 authors Mark Mcwatt lectures in the ctures in the ur Dep artment of English at the University of the West Indies, Cave Hill and Hazel SimmonsMcDonald is Dean of the Faculty of Arts and Humanities at the University of the West Indies, Cave Hill. ordering details A World of Poetry for CXC 978 0 435988 01 2 ?9. 30 authors David Williams lectures in lec ectures in the Department of English at the University of the West Indies, and Hazel SimmonsMcDonald is Dean of the Faculty of Arts and Humanities at the University of the West Indies, Cave Hill. ordering details A World of Prose for CXC 978 0 435987 98 5 ?9. 30 English Language and Literature CXC Let’s Work with English CSEC more info o CXC Let’s Work With English has been written speci? cally for your 4th and 5th form students’ preparation for CSEC English – A Examination (Basic and General Pro? iency). The book consists of twenty clearly structured units organized around motivating themes. An abundance of useful exercises, practice examinations and comprehensive appendices are provided. Please see page 9 for information for in information about Let’s Work With English for lower secondary. ordering details CXC Let’s Work wit h English 978 0 435987 29 9 ?13. 95 Practice Exercises for CSEC CSEC English Language more info o Improved and updated, this popular text has been revised to match the latest CSEC English Language syllabus Practice Exercises may ses may es be used by itself, or as a revision uide for Let’s Work with English (see page 9). Practice Exercises for CSEC English Language: authors is a complete revision programme for CSEC English A candidates ? includes examination practice for Papers 1 and 2 ? includes two full-length test papers ? includes practical guidance on summarising, and tackling the creative writing section of the exam. ? The author is Jacqueline acqueline Cousins, who is based in Jamaica. ordering details Practice Exercises for CSEC English Language 978 0 435983 16 1 ?6. 75 Making the Grade BGCSE The ideal companion for students taking the Bahamas GCSE English Language examination Written in conjunction with the Ministry of Education, Youth, Sports and Culture, Making the Grade provides expert guidance on how to master the skills necessary for success in the examination. It contains: ? ? ? ? ? ordering details Making the Grade 978 0 435988 02 9 ?14. 35 an opening chapter summarising current grammar and sentence construction, correct spelling, word choice and punctuation chapters providing guidance on Continuous Writing (Paper 1), Listening Skills (Paper 2) and Comprehension and Directed Writing (Papers 3 and 4) numerous activities for students to test their skills exam-type’ exercises, with student answers and comments from examiners practice examination papers and answers. 5 t +44 1279 623925 f +44 1279 623627 @ icsorders@pearson. com w www. pearsoncaribbean. com English Language and Literature Literature Exam Support CSEC CSEC Prescribed Texts Songs of Silence with CXC Study Notes Curdella Forbes 978 0 435089 09 2 more info o The Wine of Astonishment with CXC Study Notes Earl Lovelace 978 0 435033 40 8 ?6. 60 A Midsummer Night’s Dream (Heinemann Shakespeare) 978 0 435026 46 2 ?6. 99 The African Writers Series ters Series er provides a wealth of classic and ontemporary literature from acclaimed African authors from across the continent. A Grain of Wheat Ngugi wa Thiong’o 978 0 435913 56 4 ?9. 25 Death of a Salesman Arthur Miller 978 0 435233 07 5 ?7. 99 King Lear (Heinemann Advanced Shakespeare) 978 0 435193 09 6 ?5. 95 Much Ado About Nothing (Heinemann Shakespeare) 978 0 435026 47 9 ?6. 99 Pride and Prejudice Jane Austen new! ?6. 60 978 0 435126 07 0 ?7. 75 The Tempest (Heinemann Advanced Shakespeare) 978 0 435193 07 2 ?5. 95 CAPE new! CAPE Prescribed Texts BGCSE BGCSE Prescribed Texts more info o The Caribbean Writers Series Writers Ser Series offers a wonderful range of itles from a variety of new and established authors from across the Caribbean. more info o Beka Lamb without study notes Zee Edgell 978 0 435988 47 0 ?6. 60 Heinemann Shakespeare akespeare ke Macbeth (Heinemann Shakespeare) 978 0 435026 44 8 ?6. 99 Opening up Shakespeare to all your students and offering a complete guide to studying the play, Heinemann Shakespeare titles also include: Miguel Street V. S. Naipaul 978 0 435989 54 5 ?6. 60 The Merchant of Venice (Heinemann Shakespeare) 978 0 435026 45 5 ?6. 99 Things Fall Apart Chinua Achebe 978 0 435913 50 2 ?8. 25 CSEC †¢ an introduction to Shakespeare’s theatre and anguage. CSEC Recommended Reading A Kestral for a Knave Barry Hines 978 0 435124 60 1 ?7. 75 Animal Farm George Orwell 978 0 435121 65 5 ?7. 75 Arrow of God Chinua Achebe 978 0 435905 30 9 ?9. 55 Aunt Jen Paulette Ramsay 978 0 435910 12 9 ?6. 60 Bad Girls in School Gwyneth Harold 978 0 435215 17 0 ?6. 60 Beka Lamb with CXC Study Notes Zee Edgell 978 0 435988 46 3 ?6. 60 Boy Who Was Afraid, The Armstrong Sperry 978 0 435120 17 7 ?7. 75 Christmas Carol, A Charles Dickens 978 0 435124 05 2 ?7. 75 Concubin e, The Elechi Amadi 978 0 435905 56 9 ?8. 25 Crick Crack Monkey Merle Hodge 978 0 435989 51 4 ?6. 60 Efuru Flora Nwapa 78 0 435900 26 7 ?8. 60 Enchanted Island, The Ian Serraillier 978 0 435121 00 6 ?7. 75 Flowers for Algernon Daniel Keyes 978 0 435123 43 7 ?7. 75 Frangipani House Beryl Gilroy 978 0 435899 36 3 ?6. 60 Grass is Singing, The Doris Lessing 978 0 435901 31 8 ?8. 60 Green Days by the River Michael Anthony 978 0 435989 55 2 ?6. 60 Great Expectations Charles Dickens 978 0 435126 00 1 ?7. 75 Great Gatsby, The F. Scott Fitzgerald 978 0 435123 24 6 ?7. 75 Guardians, The John Christopher 978 0 435121 76 1 ?7. 75 Harriet’s Daughter Marlene Nourbese Philip 978 0 435989 24 8 ?6. 60 Harvest of Thorns Shimmer Chinodya 978 0 435905 82 8 8. 00 Hound of the Baskervilles, The 6 †¢ activities after main scenes to increase understanding. 978 0 435126 09 4 ?7. 75 †¢ clear explanations and summaries. English Language and Literature CSEC RR I Am David Anne Holm 978 0 435123 71 0 ?7. 75 I Know Why the Caged Bird Sings Maya Angelou 978 0 435124 27 4 ?7. 75 Island of the Blue Dolphins Scott O’Dell 978 0 435121 08 2 ?7. 75 Jane Eyre Charlotte Bronte 978 0 435126 02 5 ?7. 75 Joys of Motherhood, The Buchi Emecheta 978 0 435913 54 0 ?8. 25 Leopard, The V. S. Reid 978 0 435899 37 0 ?6. 60 Machine Gunners, The 978 0 435124 57 1 ?7. 75 Matilda Roald Dahl 978 0 435123 98 7 ore info o New Windmills offers a large s of ffers la large range of ? ction titles for 11-16 year olds from classic texts to contemporary literature. ?7. 75 Miguel Street V. S. Naipaul 978 0 435989 54 5 ?6. 60 Mrs. Frisby and the Rats of NIMH Robert C. O’Brien 978 0 435121 97 6 ?7. 75 Old Man and the Sea, The Ernest Hemingway 978 0 435122 16 4 ?7. 75 Pick of the Crop Nailah Folami Imoja ~ River Between, The Ng ug~ wa Thiong’o 978 0 435989 66 8 ?6. 60 978 0 435905 48 4 ?8. 25 For more information on tion on Heinemann CXC and BGCSE resources go to: www. pearsoncaribbean. co m/csec Road to Canterbury, The 978 0 435122 59 1 7. 75 Roll of Thunder, Hear My Cry Mildred D. Taylor 978 0 435123 12 3 more info o ?7. 75 Schoolmaster, The Earl Lovelace 978 0 435989 50 7 ?6. 60 Secret Garden, The F. Hodgson Burnett 978 0 435120 03 0 ?7. 75 Shane Jack Schaefer 978 0 435120 35 1 ?7. 75 www Silas Marner 978 0 435126 04 9 ?7. 75 www. africanwriters. co. uk rs. co. uk co uk k Silver Sword, The Ian Serraillier 978 0 435120 39 9 ?7. 75 www. caribbeanwriters. co. uk So Long a Letter Mariama Ba 978 0 435913 52 6 ?6. 85 Splendid Journey, The Honore Morrow 978 0 435120 06 1 ?7. 75 www. pearsoncaribbean. com/ newwindmills The Cay Theodore Taylor 978 0 435121 79 2 7. 75 To Kill a Mockingbird Harper Lee 978 0 435120 96 2 ?7. 75 To Sir, With Love E. R. Braithwaite 978 0 435121 48 8 ?7. 75 Treasure Island R. L. Stevenson 978 0 435120 82 5 ?7. 75 Village by the Sea, The 978 0 435122 90 4 978 0 435122 24 9 ?7. 75 978 0 435908 30 0 ?8. 25 White Fang Jack London 978 0 435120 27 6 ?7. 75 Wind in the Willows, The Kenneth Grahame 978 0 435122 74 4 ?7. 75 Wuthering Heights Emily Bronte 978 0 435126 08 7 ?7. 75 Z for Zacharia Robert C. O’Brien 978 0 435122 11 9 ?7. 75 A Man for All Seasons 978 0 435233 20 4 ?7. 99 An Inspector Calls 978 0 435233 20 4 ?7. 99 A Streetcar Named Desire 78 0 435233 10 5 ?7. 99 Death of a Salesman 978 0 435233 07 5 ?7. 99 Glass Menagerie, The 978 0 435233 19 8 www. pearsoncaribbean. com/ plays ?7. 75 Walkabout James Vance Marshall ~ Weep Not, Child Ng ug~ wa Thiong’o www. pearsoncaribbean. com/ shakespeare ?7. 99 CSEC RR CSEC RR Plays Shakespeare Macbeth (Heinemann Shakespeare) 978 0 435026 44 8 ?6. 99 Romeo and Juliet (Heinemann Shakespeare) 978 0 435026 49 3 ?6. 99 The Merchant of Venice (Heinemann Shakespeare) 978 0 435026 45 5 ?6. 99 Twelfth Night (Heinemann Shakespeare) 978 0 435192 04 4 ?6. 95 7 t +44 1279 623925 f +44 1279 623627 @ icsorders@pearson. com w www. earsoncaribbean. com English Language and Literature Cari bbean Writers Series Dilemmas of Deokie new! Carol Sammy Set in the outskirts of San Fernando, Trinidad, Dilemmas of Deokie follows nineteen-year-old Deokie Ramoutar as she struggles to come to terms with the challenges her country faces and her emerging ambition to transform her own life and the lives of those around her. The novel portrays the close community surrounding Deokie, the life of her family and her friends, with its laughter, heartache and occasional tragedy. Most of all it explores the feelings of a younger generation getting to grips with the con? cting demands of traditional cultural expectations and the heady attractions of contemporary life. Dilemmas of Deokie 978 1 408231 28 9 Publishing January 2010 †¦a stirring exploration of what it means to be sensitive, introspective, patriotic, adolescent and female in the present-day Caribbean, permeated by the lure of a materialistic American lifestyle. Sam Soyer, Assistant Examiner for CXC ?6. 60 Caribbean Writers Se ries full list Michael Anthony David Franklyn Cricket in the Road and other Stories 978 0 435980 32 0 ?6. 60 Green Days by the River r 978 0 435989 55 2 ?6. 60 High Tide of Intrigue 978 0 435989 56 9 6. 60 The Year in San Fernando 978 0 435989 43 9 ?6. 60 RR Children of the Sea 978 0 435215 19 4 Mint Tea and Other Stories 978 0 435989 32 3 ?6. 60 Frangipani House ?6. 60 978 0 435215 17 0 ?6. 60 978 0 435899 38 7 ?6. 60 www. 978 0 435989 51 4 ?6. 60 978 0 435989 49 1 RR Bad Girls in School ol RR RR ?6. 60 978 0 435989 50 7 ?6. 60 978 0 435988 80 7 ?6. 60 Lewis Henry Zee Edgell Beka Lamb with CXC Study Notes RR Beka Lamb without Study Notes BGCSE s Time and the River 978 0 435988 46 3 ?6. 60 978 0 435998 47 0 ?6. 60 978 0 435215 18 7 ?6. 60 The Gaulin and the Dove Merle Hodge Crick Crack, Monkey y Nailah Folami Imoja RR RR 978 0 435989 66 8 ?6. 60 RR RR Evan Jones Stone Haven Curdella Forbes Songs of Silence CSEC e CSEC 978 0 435989 57 6 ?6. 60 Earl Lovelace The Schoolmaster r RR RR The Wine of Astonishment CSEC t 8 978 0 435899 36 3 Beryl Gilroy Gwyneth Harold Christine Craig Pick of the Crop p ?6. 60 English Language and Literature Ian McDonald and Stuart Brown (eds. ) The Heinemann Book of Caribbean Poetry Paulette Ramsay 978 0 435988 17 3 ?6. 60 Alecia McKenzie 978 0 435988 27 2 ?6. 60 V. S. Naipaul ?6. 60 The Leopard d 978 0 435899 37 0 ?6. 60 978 0 435987 45 9 ?6. 60 978 0 435988 26 5 ?6. 60 78 0 435911 97 3 RR RR ?6. 60 Jacques Roumain 978 0 435989 54 5 RR RR ?6. 60 Marlene Nourbese Philip Harriet’s Daughter r 978 0 435910 12 9 RR RR V. S. Reid Doctor’s Orders Miguel Street t Aunt Jen n Maria Roberts-Squires 978 0 435989 24 8 RR RR Masters of the Dew ?6. 60 Opal Palmer Adisa October All Over Derek Walcott It Begins with Tears 978 0 435989 46 0 ?6. 60 Selec ted Poetry Let’s Work With English FREE! Each book in the course has an course ha an ou has accompanying cassette to develop oracy skills in each ‘listening and speaking’ task. The cassettes and Teacher’s Guide are freely available from your agent. Series Editor: Rod Ellis Authors: Hazel Simmons-McDonald, Lorna Down, Leonie St Juste-Jean, Joyce Stewart Let’s Work With English adopts a lively task-based approach to teaching English in Caribbean secondary schools. Each of the books’ units includes motivating, theme-based tasks divided into the following sections: listening and speaking ? studying literature ? reading and responding ? Alternatively, the Teacher’s Guide can be downloaded from www. pearsoncaribbean. com/ teacherguides learning to communicate ? studying grammar ? improving writing. ? more info o Please see page 5 for information for in information bout Let’s Work with English for CSEC level. ordering details Let’s Work with English Book 1 978 0 435987 26 8 9. 70 Let’s Work with English Book 2 978 0 435987 27 5 9. 70 Let’s Work with English Book 3 978 0 435987 28 2 9. 70 Heinemann English Dictionary 5th Edition This resource is comprehensive and accessible and has been updated to offer hundreds of new de? nitions, a clearer layout, subject-speci? c terms and a new grammar section. Heinemann International Students’ Dictionary ordering details Heinemann English Dictionary 5th Edition 978 0 435104 24 5 ?11. 50 ordering details Heinemann International Students’ Dictionary 978 0 435972 08 0 ?9. 25 With over 40,000 headwords this dictionary gives students support and con? dence in using English accross the curriculum. 9 t +44 1279 623925 f +44 1279 623627 @ icsorders@pearson. com w www. pearsoncaribbean. com English Language and Literature Heinemann English Readers Raising achievement through reading in English ? ? ? ? ? 10 Fast paced ? ction, fascinating non-? ction and informative science readers appeal to the whole class. 90 graded titles levelled into Elementary, Intermediate and Advanced bands. Comprehensive language support. Advice for parents and teachers. A programme organiser is available for each level including photocopy masters. more info o Please contact your local ur local representative for more details or visit www. pearsoncaribbean. com/her English Language and Literature Great teachers motivate Mathematics Heinemann Mathematics for CXC CSEC A. W. Binks, Y. Ramsay, I. Edwards-Kennedy, G. Pope and R. Hollands A ? rm foundation in CSEC Mathematics Written speci? cally for Caribbean secondary schools, Heinemann Mathematics for CXC provides a ? rm foundation in mathematics and raises the competence and con? dence of students as their CSEC examination approaches. The friendly approach of the text makes the study of mathematics both stimulating and enjoyable, and ample opportunities are provided for students to consolidate what they have learnt. Heinemann Mathematics for CXC provides: ? ? ? ? ? ? ? ? completed and annotated worked exam questions in each chapter numerous practice exercises chapter summaries to emphasise key concepts review tests and interim tests to monitor progress examination-type questions to assess students’ progress revision planner with diagnostic questions answers to all exercises and tests investigations for project work, activities, and problem-solving questions. rdering details Heinemann Mathematics for CXC 978 0 435983 17 8 ?15. 40 authors The authors are all experienced l experienced mathematics educators who have a clear understanding of what examiners expect from students. Fundamental Mathematics for the Caribbean A. W. Binks, Y. Ramsey, I. Edwards-Kennedy, Rev S. Jackson, R. Hollands, and C. Lutchman Acces sible maths for students of all abilities Fundamental Mathematics for the Caribbean, a three-book course for 11-14 year olds, uses a ‘spiral’ approach so that topics are covered in the same order at a higher level each year. The course provides a ? rm foundation for CSEC. The books provide: ? relevant, well-presented examples that place each topic in a motivating context ? numerous exercises ? ‘review tests’ and ‘interim tests’ to monitor progress ? extra ‘investigations’ for project work to encourage mathematical thinking. Answers to tests and exercises, as well as a simple glossary of essential mathematical terms, are found in each book. 12 ordering details Fundamental Mathematics for the Caribbean Book 1 978 0 435983 20 8 ?8. 30 Fundamental Mathematics for the Caribbean Book 2 978 0 435983 21 5 ?8. 65 Fundamental Mathematics for the Caribbean Book 3 978 0 435983 22 2 ?8. 65 Mathematics Caribbean Maths Connect Raising standards through a modern approach Written by a team of experienced Caribbean educators, Caribbean Maths Connect is a motivating lower secondary maths course matching syllabus requirements across the Caribbean. ? Real-life case studies show how maths is used in everyday life. ? Helps students tackle questions by showing clear worked examples. ? Overview, objectives and explanations reinforce the key ideas and aims of each unit. ? Encourages the development of critical thinking skills and independent learning. ? Assessment and reviews allow teachers and students to check rogress. To help you make the most of the course, each textbook has an accompanying Teaching Resource CD-ROM providing ? exible and exciting reinforcement, extension and testing materials. ? Term plans offer a proposed structure for working through the books with your students. ? ‘Getting started’ worksheets introduce key topics. ? ‘Thinking furtherâ€⠄¢ worksheets allow you to extend topics. ? Thousands of practice exercises to supplement every chapter in the textbook. ? Searchable glossary of key words. ? Flexibility to create your own exercises to meet the achievement level of your students. rdering details Caribbean Maths Connect Book 1 978 0 435989 97 2 ?9. 15 Caribbean Maths Connect Book 2 978 0 435989 98 9 ?9. 65 Caribbean Maths Connect Book 3 978 0 435989 99 6 ?9. 65 You have the ? exibility to create as many versions of the tests in each book as you like. Maths Connect 1 Teaching Resource CD-ROM 978 0 435081 60 7 ?10. 50+vat Maths Connect 2 Teaching Resource CD-ROM 978 0 435081 61 4 ?10. 50+vat Maths Connect 3 Teaching Resource CD-ROM 978 0 435081 62 1 ?10. 50+vat 13 t +44 1279 623925 f 44 1279 623627 @ icsorders@pearson. com w www. pearsoncaribbean. com Mathematics Jamaica Maths Connect Developed speci? cally for the Jamaica lower secondary Mathematics curriculum A motivating mathematics course developed speci? cally for the Jamaica curriculum. ? ? ? ? ? ? ? Demonstrates relevance of mathematics in everyday life with real life ‘maths at work’ case studies. Helps students tackle questions on their own with clear worked examples. Objectives and aims for each unit are clearly outlined. Students can practice and consolidate learning through progressive exercises. Progress and understanding can be checked by students and teachers with assessment and review exercises. High achievers challenged with ‘investigations’ designed to take things further. Can be used with the Caribbean Maths Connect Teaching Resource CD-ROM (see page 13). ordering details Jamaica Maths Connect Book 1 978 0 435891 51 0 ?9. 85 Jamaica Maths Connect Book 2 978 0 435891 52 7 ?9. 85 Jamaica Maths Connect Book 3 978 0 435891 50 3 ?9. 85 Trinidad and Tobago Maths Connect Developed speci? cally for the Trinidad and Tobago lower secondary Mathematics curriculum. Raise standards in mathematical achievement with this motivating course developed in line with the Trinidad and Tobago Maths curriculum. ? ? ? ? ? ? 14 Demonstrates relevance of mathematics in everyday life with real life ‘maths at work’ case studies. Helps students tackle questions on their own with clear worked examples. Objectives and aims for each unit are clearly outlined. Students can practice and consolidate learning through progressive exercises. Progress and understanding can be checked b y students and teachers with assessment and review exercisese. High achievers challenged with ‘investigations’ designed to take things further. Can be used with the Caribbean Maths Connect Teaching Resource CD-ROM (see page 13). How to cite Drugs, Essay examples Drugs Free Essays 2 Drugs are generally defined as a substance which alters our normal bodily functions when it is induced into our body. Having a drug free society is to have a community of people living in a particular region, restricted from the usage and influence of drugs. Certain drugs have side effects, in which it can cause addiction to its user. We will write a custom essay sample on Drugs or any similar topic only for you Order Now This is why many had considered drugs to be dangerous, they thought that the usage of drugs should be banned completely from the society. On the contrary to the common beliefs of the society, not all drugs are used for correctional purposes. In the medical field, drugs are widely used in the treatment and prevention diseases. Pain killers such as morphine are used to reduce pain. There are also certain types of drugs where its usage had been known to stimulate brain activity. Entropic, also known as â€Å"cognitive enhancers†, can improve our abilities of understanding and acquiring knowledge. For centuries, doctors have made the application of these drugs, beneficial the society. Medicine too would have to be banned if we were to have a drug free society. Recreational drugs are chemical substances that affects the central nervous system of the brain, the user would be subjected to hallucinations. The users of these drugs are mainly people who are emotionally unstable due to having certain complicated problems. They think of these drugs as an ‘escape route’ to pacify themselves. It, apparently, keeps them sane as It makes them ‘forget’ about their problems, momentarily. Of course, not all recreational drugs are used solely for this purpose. Caffeine, which are most commonly found In coffee, are used to help us stay awake ND alert. Recreational drugs too can be of use to the society, why deny ourselves of Its benefits? It Is not the drugs which poses harm to the society, what does Is rather the actions of their people. But yet, drugs are still thought of negatively. We should not put the blame on the dulcetly side affect of drugs, but the person who had misused them. Whatever negative effects that It may cause to our society, we must remember that It Is us whom had brought the problem upon ourselves. Instead of Implementing laws o prohibit the usage of these drugs, we should dullness ourselves, first. Those who had made the wrong use of drugs should atone for their mistake and those who have not, should prevent themselves from doing so. It was our mistake, It Is us that should be making the change, not the drugs. Drugs By collateralized are mainly people who are emotionally unstable due to having certain complicated apparently, keeps them sane as it makes them ‘forget’ about their problems, Caffeine, which are most commonly found in coffee, are used to help us stay awake TTS benefits? It is not the drugs which poses harm to the society, what does is rather the actions of blame on the addictive side affect of drugs, but the person who had misused them. Whatever negative effects that it may cause to our society, we must remember that it is us whom had brought the problem upon ourselves. Instead of implementing laws to prohibit the usage of these drugs, we should discipline ourselves, first. Those who not, should prevent themselves from doing so. It was our mistake, it is us that should How to cite Drugs, Papers

Creative Activities and Curriculum System †MyAssignmenthelp.com

Question: Discuss about the Creative Activities and Curriculum System Management. Answer: Introduction: Taya is a 5-year old girl based in Hongkong. She only shows gestures when asked or required to interact with others. She mostly remains quite throughout the class; do not show interests in interacting with her friends and teachers. Thus, she is facing learning difficulties out of non-verbal barrier. This barrier may have arisen due to language or communication issues, which is common at this young age. Moreover, she has been found suffering from shyness, preventing her from interacting freely with her peers. Date: 2nd September 2017 Time: 10.00 am Child: Taya (5 years) Place: Living room Setting: Communication problem course Observer: XXX Background info: Taya is suffering from learning difficulty out of non-verbal barrier Taya was sitting quietly at the corner of the room with her head held down. Taya was asked about her favourite hobby, she refused to answer. She did not even dare to make eye contacts. When she was asked repeatedly in a friendly manner and was asked specifically that whether watching TV is her favourite hobby, she nodded her head. Interpretation Taya is self-conscious or is ashamed for her non-verbal communication difficulties and thats why she becomes extremely tensed while interacting with the staffs of the childcare centres. This shyness prevent her from maintain eye contact. However, friendly approach can help improve Tayas situation and she is comfortable with gestures. Jotting Record 3rd September, 2017: Taya was sitting quietly in the class, looking tensed and worried. However, once he saw her mother through the window her face filled with joy and she started smiling. Interpretation: Taya suffers from insecurity making her feel scared and creating difficulty in communication. She feels safe and secured and stays with her comfort zone while interacting with her parents or in presence of her parents (or someone she knows for long) and hence execute normal gestures. Running Record Date: 4th September 2017 Time: 11 am to 12 am Child: Taya (5 years) Place: Play ground Setting: Communication problem course Observer: XXX Background info: Taya is suffering from learning difficulty out of non-verbal barrier Time Observation 11 am Taya refuse to play the rhyme game with her friends and was quite throughout the tenure 11: 30 She was found trying to express herself when other kids are laughing, jumping and playing merry go round in the field Interpretation Taya has serious non-verbal communication difficulties making her extremely self-conscious and thats why she becomes extremely tensed while interacting with others. However, she too love playing and fun and tries her best to participate in the plays which do not involve verbal communication. Speech therapy will help Taya with her problem with speech and the associated shyness. In the speech therapy, Taya will be asked to sing a song or rhyme or will be shown interactive videos. This flow of words in a rhythmic manner will help Taya to fight back against her speech problem and at the same time will help Taya to overcome her fear of speech via developing interest in communication. Play therapy will help Taya to overcome her fear of interacting with the unknown persons. While at play therapy, she need to interact and spend time with her friends and this act of interactions done in a play full manner will break the stigma of self-conscious. The childs learning and attention issues Brief description of experience This explanation is that the child is facing problems in communicating management and had learning and attention problems. The materials like computer based learning showing videos that could be useful to trap the attention and interest of the child in order to engage their participation in a play (Painter, 2016). They can make the play very interesting that will trap the attention of the child. This will be play based learning. References Mayesky, M. (2014).Creative activities and curriculum for young children. Cengage Learning. Painter, D. D. (2016). The Computer-Based Writing Program: A Clinical Teaching Experience for Education Interns to Develop Professional Knowledge and Skills in Effective Instructional Writing Practices.Teacher Educators' Journal,9, 112-135. VanHoorn, J., Nourot, P. M., Scales, B., Alward, K. R. (2014).Play at the center of the curriculum. Pearson Higher Ed.

Body Shop PLC Dissertation Essay Example

Body Shop PLC Dissertation Paper One of the major problems in business is the notion of whether companies should be concerned with other issues than profitability. Adam Smith in 1863 claimed that the process of achieving the overall good for the society is something that will happen inevitably happen because of his idea of the invisible hand of the market. However, more contemporary ideas assert otherwise as they believed that there are a number of conditions that would hinder the invisible hand to work effectively (Mohr and Webb, 2002). The Body Shop International, PLC is one of the leaders in terms of cosmetic stores focusing in skin and hair care products that are made from natural ingredients. The company is a subsidiary of LOreal and has branches to over 50 countries worldwide. On the fiscal year of 2006, Body Shop has total revenue of ? 485. 8 million which marks a total of 15. 9% increase compared to 2005 (Datamonitor, 2007, p. 4). Body Shops niche market sector has been famous due to the advent on the use of naturally inspired skin and hair care products. We will write a custom essay sample on Body Shop PLC Dissertation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Body Shop PLC Dissertation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Body Shop PLC Dissertation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Body Shops product lines range from the use of Vitamin E Moisture Cream, Tea Tree Oil, Banana Shampoo and the likes. The company also advocates the use of aloe vera, jojoba oil, rhassoul mud, cocoa butter etc. Hence it could be said that the company has fully revolutionized the ethical disposition of the cosmetic industry with regard to the use of natural ingredients, and most importantly, the advent against using animals in terms of testing their products (p. 5). It could also be significantly noted that the Body Shop has been highly commended through the use of its own fair trade program which primarily includes transacting with disadvantaged communities all over the world. For instance, the company is known through its purchases of ingredients such as the blue corn from the Pueblo Indians in New Mexico; it has also been purchasing Brazil nut oil from the Kapayo Indians of the Amazon River Basin (p. 6). 1. 2 Significance of the Study The study is significant in order to know if customers now a days are informed in terms of the Corporate Social Responsibility (CSR) of multinational companies. In the cosmetics industry, wherein information about how products are produced and are tested is made unknown to the public, it is imperative to know whether consumers at present perceive these factors as relevant at all. More importantly, the implications of emerging ethical issues in the market could be focused upon to significantly contribute on the amount of literature and researches establishing the link between CSR and consumer buying behaviors. As such, this study is relevant in order to know whether The Body Shop consumers in London did take into consideration the CSR of The Body Shop in terms of their purchasing attitude. 1. 3 Objectives of the Study The objectives of the research are the following: 1. To know from a consumers perspective if The Body Shop International PLC have a responsibility to the society. 2. To know how much support does consumers have about the Corporate Social Responsibility (CSR) of The Body Shop International PLC. 3. To know how much do consumers care about The Body Shop International PLCs level of CSR. 3. 1 To know if customer purchases are affected by the said factor. 4. To know what motives do consumers attribute to the CSR of The Body Shop International PLC. 4. 1 To know if the said motives make a difference to the consumers. 1. 4 Conclusion The implications of the workings of corporations overtime to the society, environment and other living things is something that is of utmost importance at present. In the age where science is triumphed over life and ethics, it is imperative to know whether cosmetic and skin and hair care international companies such as The Body Shop International are doing in terms of their CSR. More importantly, the study also seeks to establish the link between these CSR programs and know whether this affects consumer buying behaviors. Chapter II Review of Related Literature 2. 1 Introduction The review of related literature deals on: The Cosmetics Industry, Corporate Social Responsibility (CSR), Consumer Buying Behaviors, CSR and Purchasing Decisions, Customer Satisfaction and Customer Loyalty, and The Body Shop International, PLC Values: Against Animal Testing, Support Community Trade, Activate Self Esteem, and Protecting our Planet. 2. 2 The Cosmetic Industry The European Cosmetic Industry has a total value output of more than 35 billion â‚ ¬. The industry is highly innovative as it has been a custom to replace or reformulate more or less 25% of its products per annum. In addition with this, 150,000 Europeans work within the industry while there are more than additional 350,000 jobs that stem out due to retail, distribution and transport of the said products (European Commission A, 2006). Cosmetic products are generally divided into five categories which are: toiletries, skincare, fragrance and perfumes, hair care and decorative cosmetics (European Commission B, 2006). Toiletries are composed of products use for bath and shower such as salts, foams, oils, gels and the likes. In addition with this, shaving products, products for the teeth and mouth, soaps, powders etc are included within this category. Toiletries make up 25% of the market share of the Cosmetics Industry (European Commission B, 2006). Consequently, skin care products like creams, emulsions, lotions, gels and oils for the skin and face masks like peeling products belong to the skin care category. Powders, sunbathing products, whitening products and anti-wrinkle cream also belong to this category. The skin care section comprised 23% of the total market share of the industry (European Commission B, 2006). . The hair care section also gives up the 25% of the total market share for the industry and normally comprised of products for the hair such as tints, bleaches, waving, straightening, fixing, setting, cleansing, conditioning, hairdressing, etc (European Commission B, 2006). . Fragrances and perfumes made 15% and finally, decorative cosmetics made 12%. Make-ups for the eyes, lips, face, and even nail care also belong to this category (European Commission B, 2006). 2. 3 Corporate Social Responsibility (CSR) An organization which closely considers the ethical aspects of doing business seeks to cater to the interests of various stake holders. Such includes not only stockholders and employees but also other groups of individuals that are often composed of customers, suppliers, governments, unions, competitors, local communities, and the general public (Sims, 2003, p. 40). It is often the case that the demands of the stockholders, stakeholders and the outsiders within the organization are in conflict with one another. For instance, stakeholders expect that the company would be able to do their business in a responsible manner; on the other hand, stakeholders expect that their investments would be returned. Corollary with this, customers are looking forward a return on what they paid for, while suppliers look for dependable buyers. The government wanted companies to follow legislations, while unions seek benefits for their members. The competitors, expected companies to do their business in a fair manner and local communities wanted the aforementioned to be responsible citizens. Finally, the general public expects organizations to improve the over all quality of human life (p. 40). Table 1: Stakeholder View of Corporate Responsibility Stakeholder Nature of the Stakeholder Claim Shareholders Participation in distribution of profits, additional stock offerings, assets on liquidation; vote of stock; inspection of company books; transfer of stock; election of board of directors; and such additional rights as have been established in the contract with the corporation. Employees Economic, social, and psychological satisfaction in the place of employment. Freedom from arbitrary and capricious behavior on the part of company officials. Share in fringe benefits, freedom to join union and participate in collective bargaining, individual freedom in offering up their services through an employment contract. Adequate working conditions. Customers Service provided with the product; technical data to use the product; suitable warranties; spare parts to support the product during use; RD leading to product improvement; facilitation of credit. Creditors Legal proportion of interest payments due and return of principal from the investment. Security of pledged assets; relative priority in event of liquidation. Management and owner prerogatives if certain conditions exist with the company (such as default of interest payments). Suppliers Continuing source of business; timely consummation of trade credit obligations; professional relationship in contracting for, purchasing, and receiving goods and services. Unions Recognition as the negotiating agent for employees. Opportunity to perpetuate the union as a participant in the business organization. Competitors Observation of the norms of competitive conduct established by society and the industry. Business statesmanship on the part of peers. Governments Taxes (income, property, and so on); adherence to the letter and intent of public policy dealing with the requirements of fair and free competition; discharge of legal obligations of businesspeople (and business organizations); adherence to antitrust laws. Local communities Place of productive and healthful environment in the community. Participation of company officials in community affairs, provision of regular employment, fair play, reasonable portion of purchases made in the local community, interest in and support of local government, support of cultural and charitable projects. The general public Participation in and contribution to society as a whole; creative communications between governmental and business units designed for reciprocal understanding; assumption of fair proportion of the burden of government and society. Fair price for products and advancement of the state-of-the-art technology that the product line involves. Source: Sims, 2003, p. 41 These expectations from the aforementioned stakeholders are often in conflict with one another. For instance, the government and the general public often times have problems in contrast with the companys creditors and stake holders most especially in terms of the companys profitability. In effect of this, it is recommended that organizational objectives and strategies will be internally consisted and focused. In relation with this, it has been argued that leaders must be able to create a single-mind and multidimensional approach to the organizations’ aims (p. 42). The concept of Corporate Social Responsibility (CSR) is deeply rooted on the commitment of organizations to continue their business in an ethical manner. Also, it is relevant as well that the organization will be contributing to economic development of ones country while at the same time improving the quality of life of not only its employees and its families but also the society where it belonged (Watts and Holme, 1999). One of the central concerns with regard to the necessity of the implementation of CSR by a particular organization is the impact of their decisions and actions within the society. Closely related to this is an organizations responsibility to the entire society. As such this means that when aligning certain organizational goals or projects, it would be better if organizations will evaluate first their actions and make sure that they are in accordance to the welfare of the greater good (Parsons, 1954). As such, the impact of an organizations decision within the society is very vital in CSR. It should be emphasized as well that an organizations duty should span more than the economic and legal aspects but also assume the good of the majority. Archie Carroll said that an organizations social responsibility is something that includes the interplay of four important factors. These are economic performance, adherence with the law, ethical responsibility, good corporate citizenship, and improving the societys quality of life (Carrol and Buchholtz, 2003). The Body Shop International PLC considers the following as their stakeholders: Customers, Non-Governmental Organizations (NGO), Partners, Franchisees and other business partners (The Body Shop International PLC I, 2007). The Body Shop International PLC gives immense value on their customers and considers them as their primary stake holder. Eighty percent of Body Shop customers are buying in the company because of the aforementioneds values. A huge number of the requested information came from the details regarding the take over of LOreal, animal testing and chemical use (The Body Shop International PLC I, 2007). Employees and consultants are also important to the company as it directly employs 10,034 people. The company assures that its values and objectives are in accordance with the needs of their consultants and employees, hence providing them trainings, direct communications with the administration, market level dialogues, company intranet and also numerous company magazines that would educate the aforementioned (The Body Shop International PLC I, 2007). Body Shops franchisees are also relevant because majority of them took part in the campaigns of the organizations. The specialty of the said franchisees most specially in terms of the latters perception of their own markets is something that helps the company not only to further increase their revenues and also preserving company values. Body Shop suppliers are also assured to follow strict compliance procedures against animal testing. In relation with this, the packaging processes of the products of the company are also assured to be non toxic and for that matter recyclable. The use of natural ingredients or alternatives to certain harmful chemicals is also taken in utmost consideration. In return with this, the company does its duty to the former by helping their suppliers most especially in marginalized countries to improve their quality of life. Other companies and multi-stakeholder networks of Body Shop are also working in accordance with responsible business practices (The Body Shop International PLC I, 2007). 2. 4 Consumer Buying Behaviors A persons terminal values are perceived as one of the major determining factors of consumer buying behaviors. According to Ratneshwar, Mick and Huffman (2000) the most important factors that determine buying behaviors of customers are means-end chain models that seek o connect product-feature preferences to a consumer’s values (p. 10). The social identity theory claims that consumer behavior is primarily dependent on these two factors: people take actions to buy products, and it is often the case that they buy products that are consistent with their ideal self images. Second of which, it is also important to note that the social identity theory claims that every person enacts multiple identities that functions in every social context such as for instance, mother, professor, volunteer, that could be drivers of buying actions (p. 11). The behavioral decision theory that is under the umbrella of the social identity theory claims that choices of consumers are often made in accordance with their attribute values. Closely related to this is the attitude theory which emphasizes consumer expectancies and evaluations on a particular product belief (p. 11-12). The figure below presents consumer goals in terms of their buying preferences. It could be seen that the core reason that determines why such and such consumers buy certain products is primarily due to their life theme and values. In effect of these, their life themes and values deeply influenced how they are going to deal with their life projects, current concerns and consumption intentions. Finally, the benefits sought and the feature preferences are also considered as the end goal of the being and doing hierarchy.

What Is Diaspora

What Is Diaspora Diaspora is a community of people from the same homeland who have been scattered or have migrated to other lands. While most often associated with the Jewish people expelled from the Kingdom of Israel in the 6th century BCE, the diaspora of many ethnic groups is found around the world today. Diaspora Key Takeaways A diaspora is a group of people who have been forced from or chosen to leave their homeland to settle in other lands.People of a diaspora typically preserve and celebrate the culture and traditions of their homeland.Diaspora may be created by voluntary emigration or by force, as in the cases of wars, slavery, or natural disasters. Diaspora Definition The term diaspora comes from the Greek verb diaspeirÃ…  meaning â€Å"to scatter† or â€Å"to spread about.† As first used in Ancient Greece, diaspora referred to people of dominant countries who voluntarily emigrated from their homelands to colonize conquered countries.  Today, scholars recognize two kinds of diaspora: forced and voluntary. Forced diaspora often arises from traumatic events such as wars, imperialistic conquest, or slavery, or from natural disasters like famine or extended drought. As a result, the people of a forced diaspora typically share feelings of persecution, loss, and desire to return to their homeland. In contrast, a voluntary diaspora is a community of people who have left their homelands in search of economic opportunity, as in the massive emigration of people from depressed regions of Europe to the United States during the late 1800s. Unlike diaspora created by force, voluntary immigrant groups, while also maintaining close cultural and spiritual links to their countries of origin, are less likely to wish to return to them permanently. Instead, they take pride in their shared experience and feel a certain social and political â€Å"strength-in-numbers.† Today, the needs and demands of large diaspora often influence government policy ranging from foreign affairs and economic development to immigration.   The Jewish Diaspora The origins of the Jewish diaspora date to 722 BCE, when the Assyrians under King Sargon II conquered and destroyed the Kingdom of Israel. Cast into exile, the Jewish inhabitants were scattered throughout the Middle East. In 597 BCE and again in 586 BCE, Babylonian King Nebuchadnezzar II deported large numbers of Jews from the Kingdom of Judah but allowed them to remain in a unified Jewish community in Babylon. Some of the Judean Jews chose to flee to Egypt’s Nile Delta. By 597 BCE, the Jewish diaspora was scattered among three distinct groups: one in Babylon and other less-settled parts of the Middle East, another in Judaea, and another group in Egypt. In 6 BCE, Judea came under Roman rule. While they allowed the Judeans to retain their Jewish king, the Roman governors maintained real control by restricting religious practices, regulating trade, and imposing ever-higher taxes on the people. In 70 CE, the Judeans launched a revolution which ended tragically in 73 BCE with the Roman siege of the Jewish fort of Masada. After destroying Jerusalem, the Romans annexed Judaea and drove the Jews from Palestine. Today, the Jewish diaspora is spread throughout the world. The African Diaspora During the Atlantic Slave Trade of the 16th to 19th centuries, as many as 12 million people in Western and Central Africa were taken captive and shipped to the Americas as slaves. Made up mainly of young men and women in their childbearing years, the native African diaspora grew rapidly. These displaced people and their descendants greatly influenced the culture and politics of the American and other New World colonies. In reality, the massive African diaspora had begun centuries before the slave trade as millions of Sub-Saharan Africans migrated to parts of Europe and Asia in search of employment and economic opportunity. Today, descendants of the native African diaspora maintains and celebrates its shared culture and heritage in communities around the world. According to the U.S. Census Bureau, nearly 46.5 million people of the African diaspora lived in the United States in 2017. The Chinese Diaspora The modern Chinese Diaspora began in the mid-19th century. During the 1850s to the 1950s, large numbers of Chinese workers left China in search of jobs in Southeast Asia. From the 1950s through the 1980s, wars, starvation, and political corruption in mainland China shifted the destination of Chinese diaspora to more industrialized areas including North America, Europe, Japan, and Australia. Driven by the demand for cheap manual labor in these countries, most of these migrants were unskilled workers. Today, the growing Chinese diaspora has evolved into a more advanced â€Å"multi-class and multi-skilled† profile needed to satisfy the demands of the high-tech globalized economy. The current Chinese diaspora is estimated to consist of some 46 million ethnic Chinese living outside China, Hong Kong, Taiwan, and Macau. Sources Vertovec, Steven. The Political Importance of Diasporas. Migration Policy Institute. (June 1, 2005).â€Å"Ancient Jewish History: The Diaspora† Jewish Virtual Library.â€Å"National African-American History Month: February 2017† U.S. Census Bureau.â€Å"Chinese Diaspora Across the World: A General Overview† Academy for Cultural Diplomacy.

Early Head Start (EHS) as a Foundation which Works to Assist Low-Incom Essay - 1

Early Head Start (EHS) as a Foundation which Works to Assist Low-Income Families - Essay Example In this way, new ideas will be explored along with the addition of funds and resources. Communication is necessary to form a discourse community. A significant step is to remain patient. To achieve the desired outcome groups must remain firm. It may require a little time before things start to work accordingly. Early Head Start (EHS) is a foundation which works to assist low-income families. This foundation serves infants, toddlers and pregnant women. EHS has made a series of goals. These goals include the need for primary education for parents to meet up with their needs and to provide for their children efficiently. EHS also works to make sure the children are in a safe environment. Other communities are also made to participate in the generation of funds and resources. EHS has several services. These services include center-based services for children in their early stages. Home-based services include weekly visits to the helped families to help maintain them. Moreover, Family Child Care Services provides educational funds for the children. (Eclkc.ohs.acf.hhs.gov) I live in Maple Leaf Dr, League City. It is an active community where adults and children are always witnessed indulge in their activities. A school bus is responsible to pick and drop the children to the nearby school. In this way, adults which do not work from home do not have to worry about dropping their children to school. My community continues to thrive and work for a better future, due to which It can be positively be considered of good quality. People assemble their garbage in the corner of their houses from where it is collected. Gardening is also actively practiced. In this way, lawns are maintained keeping the environment clean. People are responsible for their safety. Community members remain active so theft is best avoided. Noise pollution is the least as my community is a distance away from industries. People have built  their own houses. Some are also living on rent.  

Reaction paper Coursework Example | Topics and Well Written Essays - 250 words

Reaction paper - Coursework Example Laws in different countries or legal systems are different from one another and comparative law is the study of differences and similarities between these laws. The comparison can be between two or more countries. Comparative law unlike is not a set of rules or law in itself but an approach or method to legal enquiry ((Hoffman and Rumsey 4). From the above understanding of the two laws comparative law would be best suited and more useful in understanding gender issues that International law. The reason for this is compares the laws in different countries and more importantly tries to find the source of the issue. Different countries have different ethnic backgrounds and hence have different gender perceptions. In such case the source of same gender issue in two different countries can be different. Hence, single binding resolution or law like international law in both countries would not be appropriate or right. In this comparative law approach would be best to understand these issues. International law can be used in cases of extreme gender inequality but for deeper gender issues comparative law would be

The Yellow Wallpaper by Charlotte Perkins Gilman Research Paper

The Yellow Wallpaper by Charlotte Perkins Gilman - Research Paper Example The narrator gives an account of her life under a certain mental condition, and how she was secluded from the rest and kept in an upstairs room. Critics have argued that this story was on the writer’s own life. Like the protagonist, Gilman was once medically advised to keep off any intellectual stimulation and physical activities. Charlotte married in 1884, and later gave birth to Katherine, her only child. She later suffered from postpartum depression. During this time, very little was known about the condition. Women were generally viewed as hysterical, frail, and nervous, and the cause of such a condition was, therefore, unknown. She was advised to get a bed rest, avoid any stimulation or stress, and advised to isolate from the family. Gilman tried following the advice, but her situation worsened to the extent that she almost became mad. She, therefore, rebelled against the advice and began writing, The Yellow Wallpaper being the result of her writing. It is arguable that t his story criticizes the role that the society placed on women and the late Victorian era mental treatment. The Yellow Wall paper is generally an intimidating story of a woman with a deteriorating mental condition. From a careful analysis of the story, it is arguable that this woman is suffering from postpartum depression. ... John her husband, who is also her doctor, advices her to take a bed rest and do nothing active. She is also advised not to write. During the time when the story was set, this treatment given to her was common for women suffering from postpartum depression. Moreover, during this time in history, women suffering from postpartum depression after being advised to get a bed rest felt that they needed to do something active. For instance, the narrator in this story complains John belittles her thoughts, illness, and concerns. She argues that to her, freedom, activity, and work would help her feel better (Jean and Gilman 56). This feeling moves her to begin writing a journal, though she does it secretly. She prefers describing the house because thinking of her condition makes her feel bad. Another factor form the story that convinces the reader that the narrator is suffering from postpartum depression is her statement that Mary is doing well with the baby. She further says that though the b aby is dear, she cannot stay with him, because he makes her feel nervous. This tells us that the narrator is suffering from postpartum depression. This is because it the birth of babies has been known to be one of the major causes of postpartum depression. The fact that she loves the baby but cannot be with him evidences that she suffers from postpartum depression. She even goes further to say that, she can stand the wallpaper better that she can stand the baby. This further evidences her condition. A further evidence form the story that the narrator is suffering from postpartum depression is her reaction to her doctor’s instruction. Since she

Ryanair Internal and External Factors

Ryanair Internal and External Factors The following report analyses how internal and external factors control to the strategy that Ryanair Plc is following. This report undertakes a detailed study of Ryanair which include a brief outlining of the companys products and services. Mission, vision and values of the airline will be also explained. It evaluate companys current strategy and the management of that strategy. It also gives a brief evaluation of Ryanairs financial structure as well as an environmental analysis of the European airline industry and how this affects Ryanair. Each section of the following report represent the key findings. Introduction to company section includes Ryanairs background, mission and vision statements, Corporate Social Responsibility policy, companys stakeholders. External environment section include SWOT analysis. This analysis explain Internal (Strengthens and Weaknesses) and External (Opportunities and Threats) factors. Furthermore, PEST analyse is described. In order to understand companys profitability in relevance to the competitors, the Porters Five Forces framework is used. In Financial sector the turnover , profit margins, operating profit, current ratio, solvency ratio, gearing ratio and the comparability of these during 2006-2008 period is explained. Using the Ansofts growth matrix the main strategic direction that Ryanair follow was indentified. The methods of development such as low cost, no- frills model, finding new markets for existing products, opening new routes are outlined and analysed. Conclusions and recommendations was explained using a SPACE . Introduction to Company 4.1 The largest low-fare European company Ryanair was set up in 1985 by Cristy and Tony Ryan and Liam Lonergan. Company started working only with 25 members of staff. Ryanair replicated the American Southwest Airlines business model and re-launched it in 1990 growing in nowadays to be the biggest low fare European company with 7,118 of employees. From the statistic of European Low fare Airline Association (June 2009) The number of passengers carried from June 2008 to June 2009 was 60,2 millions, the load factor was 81.4%, number of flight per day-1,200 and average fleet age is 2.8 years.(ELFAA 2009) Chief Executive officer from 1994 is M. OLeary. Ryanair became a public company in 1997. It is currently offering flights to 26 European Countries with 150 destinations and it operates on 880 different routes daily with 1,200 flights a day. (History of Ryanair) Ryanair does not have a formal mission or vision statement. But from the public statements of the company is to simply continue to be the largest low -cost leader in the European airline industry (Box,Tomas M, Byus, Kent 2007, p 2). The company has a bigger market share, better customer service than its competitors, good reputation and a strong image. Ryanair aims to be a leader in all airline industry and have a stable competitive advantage. Stakeholders From the definition of Freman (1984) stakeholders are people or organisation who are affected or can be affected by the organisations actions. One type of stakeholders is individuals or groups who have any relationship with company. Another type is secondary stakeholders which are other societal groups affected by activities of a company. First of all Ryanairs stakeholders are shareholders who own the shares and have rights to claim dividends, elect the board of directors and have other important rights. Employees are very important to the company as their knowledge, skills, loyalty and abilities provide success for Ryanair. Employees want to have satisfaction from job and various benefits from the company. Customers are the biggest source of income for the company. Customers expect that the company meets their needs and wants. Suppliers are part of the company providing goods and services to give service to the customers and meet their needs and wants. Competitors are also important stakeholders as they are used to compare the service and product quality with to increase competitiveness. Governments have direct impact on the company. Ryanair has to pay taxes and follow the rules and regulations set by the government. Local communities are also stakeholders. Ryanair has to support the local governments, respect the locals and provide employment to take part in community relationships. Corporate Social Responsibility Corporate Social Responsibility policy is a function of self-regulating mechanism which ensures a loyalty to law and ethical standards. Company would ensure responsibility for the impact of their activities on the environment and all stakeholders. Wood (1984) According to the spectrum created by Robin and Reidendach (1995) there are five levels of Corporate Social Responsibility: amoral, legalistic, responsive, ethically engaged and ethical. Based on the articles from The Business Respect news (2007) the Ryanair provided incorrect information in regards to its CO2 emission. Instead of the correct figure of 5.5% it reported a figure of 2%. The company was also very misleading about its price in adverts in Denmark and Britain. Another negative factor of Ryanairs social responsibility was the Bob Ross case about disability discrimination. In January 2004 Ryanair refused to give free wheelchair to Mr Ross. (Archive of Ethical Corporation) These examples of unacceptable behaviour show that Ryanair can be marked as a legalistic company without code of ethics. From the case study by Valerie Swaen (2005) negative image of company and negative CSR can cause bad reputation, decrease in sales and as the result loss in profits and future financial; performance. External Environment 5.1 From the research of the Euromonitor International (2008) using their SWOT analysis. Hill, T and Westbrook, R(1997 ) suggested that SWOT analysis is strategic planning method to estimate Strengths, Weaknesses, Opportunities and Treats engage in company. 5.1.1 Strengths Ryanairs biggest strength is its ability to maintain profitability and the position of leading low-cost carrier while offering the cheapest flight fares in the whole of industry. 5.1.2 Weaknesses Poor reputation when it comes to cancelling flights on short notice and hidden fees. As any other airline the Ryanair is exposed to the high fuel prices, increased costs of airport security (as the response to the global terrorism threat) and generally bad economic climate. Struggling Irish economy also poses its risks as Ryanair is an Irish company. Customers prefer to spend less money for travel as result of global economic downturn and redundancy at work place for many people. Moreover there is a lot of competition in the low-cost flights market. Strengths and weaknesses are internal environmental factors. 5.1.3 Opportunities: One of the main opportunities for Ryanair lays in opening new routes, for example US or Eastern European destinations. Another opportunity is favourable climate for acquisitions after bankruptcies of some airlines. As it will allow to expand the market for example market expansion in Italy after the Alitalia was bankrupted. Another opportunity that can be attached to the company is it would gain more customers if they would be able to conclude the latest trends in airline management and marketing to meet the demands of their target market. 5.1.4 Threats: One of the main threats is increasing taxes and airports surcharges. Threats of terrorist attracts on airplanes and in airports. Fall down in the number of passenger preferring the fly as the result of the economic downturn of European economic. Not using the main airports, especially Heathrow, will make it difficult to open new routes and will cause the company to lose share of the market. 5.2 PEST It has been observed by Kotler (1998) that PEST analysis is a very useful tool for a company to find out the business situation and indentify important factors that could decline or help to grow the business. It also analyzes the entire market and discovers new market share. Political UK government put on enforced security and restrictions due to terrorism attacks on airline and airports. Also changes in policies and rules in countries where Ryanair flies to could affect the airline. Desire to support local air carriers by some national governments can hurt the Ryanair, but on the other hand other countries governments might welcome and support the Ryanair wanting to benefit from the increasing number of tourists coming to the country. Economical The main problems facing the company and the whole industry in general are the exchange rates -devaluation of GBP against the Euro and the USD and recent modern phenomenon known as the Credit crunch -a panic-driven massive withdrawal of credit from all sections of society desperately in need of it by banks that have previously been engaged in an orgy of unsustainable, irresponsible lending of fictitious money in huge amounts largely to people who any fool could see had no means of repaying it. (Gegan(2009),p 1) which cause reduction of business activity in all sectors of the world economy. Also that puts off a significant number of people to spend money, moreover increasing the number of unemployed (Euromonitor International Report). Cost of fuel and sometimes volatile and unpredictable situations in countries which supply the fuel, as well as the economic change in countries where Ryanair want to open the new routes to. There is also the Bird flu; Swine flu and extreme weather chang e that can hurt companys performance.(Guardian news paper 2003, 2007,2009 ) Social Because of the low price for tickets company attract a wide range of demographic group of consumers. Expansion of the market as the result of new member countries joining the European Union.(Key Note, Airlines 2008 report) Technological Ryanair is using a well known aircraft the Boeing 737(European Low fare Airline Association 2009) that gives less pollution to atmosphere, less noise and less carbon emission (Boeing website). Using website sales and services as well as check-in online, self service checks at airports allows the company to reduce the costs, but also could put off some passenger for whom it might be too technical and make them unhappy. (Ryanair website) Porters Five Forces (1979) is a framework used to analyze the strategy of business development. This analysis helps to understand and clarify the sustainability of profit of company against bargaining and competitors. The business strategies are : Barrier to entry Supplier power Buyer power Availability of substitute Rivalry 5.3.1 Barrier to entry Entire airline industry needs a big capital investment. But a new company can grow gradually by leasing or buying small airplanes as it was with Ryanair that started with only one 15-seater plane (Ryanair website). Some difficult come with starting new routes which are particularly competitive. It is medium threat to entry. Supplier power The airline industrys has two main suppliers: plane manufacturers and the aviation fuel suppliers. Ryanair has a very good and long-standing relationship with its main aeroplane supplier Boeing. Ryanairs relationship with fuel suppliers is a more difficult one. The cost of fuel heavily depends on the cost of oil. The price of oil is heavily influenced by market speculators, international cartels and the governments of several Middle-Eastern countries. Buyer power Customers exert a huge power because they can easily go to competitors. 5.3.4 Availability of substitute Ryanair does not have a strong loyalty from its customers. This is all the result of a bad reputation it gets in the press and by word of mouth. Mostly because of the delayed flights, missing luggage, dirty planes, low level of safety standards for disable people (The Independent 2006). All these problems should in theory make Ryanairs customers run to its competitors and create a genuine risk to the companys existence, but they dont. Other low cost airlines suffer from similar problems while other types of transport such as Eurostar train, ferries, and cars do not offer the speed of travel modern customers need. So it can be concluded that availability of substitutes does not pose a high treat to Ryanair. Rivalry The number of low-cost airlines has increased in nowadays, but Ryanair has a very strong position on the market. The big advantage is in avoiding the main airports. It significantly reduces the operational costs. Unfortunately this is a disadvantage as well since lots of passengers prefer to use major airports. To compete with Ryanair will put a heavy pressure on price and profitability. Here is not much difference in provided services. All competition is about the price. Moreover there is a high exit barrier in the air industry. Company Financial Performance According to figures from FAME that help to measure financial performance of Ryanair to estimate progress and achievement of the business. Looking at the figures from 2006 to 2008 companys turnover increased by 42% in the year 2007 as a result of adding on charges and side business and adding new popular routes in that year. Figures of company profit margins decreased in 2008 by 16 % result of increasing fuel prices and increased number of employees. Furthermore critical globally changes to the economic climate also caused the decrease in profitability. In the year 2006 and 2007 profit margin was in a stable position at 20%. Operating profit increased by 23% in 2007 and by 33% in 2008 thanks to bigger number of passengers using the services of Ryanair and growing subsidiary revenue. The company has a good current ratio of 1.53. It has decreased from the year 2007 figure of 2.10. The current ratio indicates companys ability to pay short-term obligation. The meaning of these figures is that Ryanair had less liquidity than in the year 2007, but still had enough funds to pay their debts. Solvency ratio in year 2008 substitute less glowing than in previously years 2007 and 2006 .Solvency ratio in 2007 was 44.63% it is decreased by 2% comparing the ratio from year 2006 when it was 42.98%. Though the indicator of solvency ratio in 2008 which was 39.54% has decreased for five percent, company is in a condition to gather its liability obligations. In 2008 Ryanair employed more staff because it opened new routes (Ryanair website) as result of it its gearing ratio increased by 18% from 87.12% in 2007 to 105.31% in 2008, also a result of rising cost of fuel. Gearing ratio measures the long term finance. If the gearing ratio is high the company depends on long term borrowing. Very high gearing ratio is quite risky for a company, but companies have to borrow money to invest it in their growing business.(Encyclopaedia online). In the face of all difficulties Ryanair achieved growing revenue and sales by attracting big numbers of customers by the low price for the ticket and giving the consumers what they want excluding the extra service. Ryanair can reduce the borrowing by decreasing the number of new aircrafts or by cancelling new purchases of planes and concentrating attention on efficient use of existing aircrafts (FAME) (See appendix 1). Company Strategy Using the Porters (1985) genetic competitive strategies Ryanair follows the cost leadership strategy. These include cost leadership, differentiation, cost focused and differentiation focus. Each generic strategy helps the company to establish and exploit a competitive advantage within an exacting competitive range. Cost leadership achieved competitive advantage by being the lowest cost company in air industry using the cost control. (Porter 1985) Ryanair European low cost carrier provides to its passengers a big variety of routes and reduced prices of tickets by excluding extra facilities such as free meals, free drinks, first and business classes, pillows, blankets, which are usually offered to passenger who travel by full cost air operators.(Ryanair website) From The Daily Telegraph survey of 19.09.09 Ryanair charges more for the extra services than other low fare flights: 35% more for coffee and tea; 50% more for small bottle of wine and 30% more for sandwiches than EasyJet, Flybe, BMI and Monarch. Ryanair only gives service by provide transportation from one destination to another avoiding the main airports and excluding frills, all extra services are still available for an additional payment to a willing customer. According to Thompson, J and Martin, F (2009, chapter 5 p 301) Cost focus strategies can be based on finding a distinct group of customers whose needs are slightly below average. Costs are saved by meeting thei r needs specifically and avoiding unnecessary additional cost. In addition prices are reduced by providing 100% internet check-in, no tickets, no refund for tickets, putting more sits by reducing room for legs. Airline providing only direct flights from one airport to another maximizes the number of flights it can have per day. Prices are reduced by not depending on travel agents with direct tickets sales through phone and website. For Ryanair using the same aircraft Boeing is just another way to reduce the costs by saving money on retraining the staff. Furthermore newly recruited employees have to pay for the training by themselves. Main competitors are EasyJeat, BMI baby; Flybe who also attract customers with cheap flights. In the article written by Mun,J it is indicated that all the additional costs are passed to the passengers in order to maximise the profits. By providing the variety of destinations and routes in Europe give big opportunity for Ryanair increasing their market share and had become one of the most important core competencies for them to carry on competitive advantages. Strategic Direction of Development The Ansoffs Growth matrix (1987) is a tool that helps businesses decide their product and market growth strategy. Using the matrix to analyse the main strategic direction that Ryanair follows. Ryanair follows market penetration model. It penetrates market with both its products and services. It starts with existing customers of the company and convinces them to use companys services more often. They do increase sales without forgetting the original strategy. Ryanair penetrate markets by getting competitors customers and attracting new customers by offering the lowest priced services. Retaining existing customers is more beneficial and cheaper than attracting new ones. This means that Ryanair has to gain more loyal customers. Ryanairs objective of establishing the company as Europes leading low-cost airline are being well carried out. Methods of Development Methods used by Ryanair to pursue its strategic directions have been successful so far. Ryanairs main response to its competitors remains providing the lowest fares from all the European budget airlines. It offers frequent flights on short-haul routes. Ryanair uses the Internet as the main distribution channel to keep operational and customer service costs low. It further reduces expenditure by staying out of major airports and so avoiding excessive airport access fees. Their low cost, no frills strategy has been very effective and has helped in challenging competitors. Ryanair continued to demonstrate strong growth. It responds with low fares and aggressive pricing to attract customers and maintain high load factors. (Mognetti, 2002). Expansion strategy is one of the factors that put Ryanair to position itself in the air industry market. From Robinson and Lundstrom (2003) market expansion is the strategy of organisations growing when company is trying to find new market for existing product. Company could grow by attracting new customers or catch the attention of new geographic or demographic markets The company start only with one route and continuing to explore new. Buying the Buzz company gives to company opportunity to opened new routes in France. Ryanair already have 880 routes to different destination and their plans to opens routes to the US. In addition, the company website has been able to make the company position itself in the global market (Daily Mail 2009). In terms of suitability, the opportunities of Ryanair are definitely directed to growth. This is based on the companys on-going strategic planning. Further, by exhausting the companys research and development efforts, the possible future strategies are feasible. By looking on the financial framework of Ryanair, it could be deemed that the company is able to carry out such strategies, while maximizing returns, enhancing profitability and minimizing risks. Finally, the acceptability of such strategies meets the expectations of the stakeholders. Conclusions and Recommendations The SPACE matrix (Rowe et al. (1989)) shows that company pursue an aggressive strategy. The company is the strong competitor in the market and is growing rapidly within the industry. Using the matrix it was identified that Ryanair could use its internal strengths to develop market penetration and market development strategy. (see appendix 2) 10.1 Changes that occurred in the airline industry over the past ten years directly reflect in how the Ryanair evolved over the last years. From a company servicing just few European destinations it became a leading low-cost carrier, outweighing any other company with the cheapest available fares on the market. The airline industry is not a natural monopoly and the sunk costs are not that dramatic as planes can be both bought and sold, and the air that people fly through is essentially free. With deregulation however, the airline industry became a realistic version of a contestable market, and firms such as Ryanair and Easyjet were able to enter. But in the process, Ryanair has managed to take control of the European airline industry. However Ryanair have forced new entrants into investing in sunk costs far greater than when they entered the market themselves, coming through the importance and strength of the Ryanair brand name. The control and growth potential is and will be so strong that Ryanair appears to be single-handedly taking over the European airline market. This former minnow has persevered with a very simple but effective policy; people will travel for as little amount as possible. 10.2 In the airline industry Ryanair is more profitable than its competitors. Company needs to continue to expand into new markets and at the same time built better relationships with existing internal and external customers. Ryanair has to strive to become a more ethical company. Ryanair should build customers loyalty by improving their customer service. Their challenges for the future will be sustaining growth, expanding globally and maintaining their cost leadership model. Ryanair following the sustainable growth model should be able to generate more sales without borrowing. Expanding their routes outside of Europe would be a great opportunity for Ryanair to become world leading low-cost airline. List of References Anonymous(2009), Ryanair reveals record profits. DailyMail.co.uk.available online at http://www.dailymail.co.uk/news/article-158288/Ryanair-reveals-record-profits.html accessed 16.11.09 Ansoff,HI (1987) Corporate Strategy, revised edition, Penguin Boeing 737, products available online at http://www.boeing.com/commercial/737family/ accessed on 05.11.09 Box, Thomas, M, Byus, Kent (2007) Ryanair (2005):Successful low cost leadership, Journal of the International Academy for Case Studies, p2, available online at http://findarticles.com/p/articles/mi_qa5452/is_200705/ai_n21289700/pg_2/ accessed 09.11.09 Business Respect,(2007) archive news Issue Number 112, dated 18 Jul 2007 available online at http://www.mallenbaker.net/csr/page.php?Story_ID=1880 accessed 13.11.09 Archive of Ethical Corporation (2004) available online at http://www.ethicalcorp.com/content.asp?ContentID=3132 accessed 13.11.09 European Low fares Airline Association, 2009 statistic, available online at http://www.elfaa.com/statistics_June 2009.pdf accessed 10.10.09 European Low fares Airline Association (2009)available online http://www.elfaa.com/statistics_June2008.pdf accessed 13.10.09 Financial Analysis made easy Ryanair Plc financial report available online at http://www.fame.bvdep.com/version-20091130/cgi/template.dll?checkathens=1kick=1product=1user=glpadyako10pw=lZlaM78QFb6npNlJovi0%2fA%3d%3d accessed 17.11.09 Freeman, RE (1984), Strategic Management: A Stakeholder Approach, Pitman Gegan, Philip(2009) ,The Real Credit Crunch Definition, 28 July available online at http://ezinearticles.com/?The-Real-Credit-Crunch-Definitionid=2672921 accessed 05.11.2009 Global Market Information Database (2008, a) Ryanair Holding PLC-Travel and Tourism World available online at https://www.portal.euromonitor.com/Portal/ResultsList.aspx accessed 23.10.09 Global Market Information Database Ryanair Holding PLC-Travel and Tourism World (2008, b)https://www.portal.euromonitor.com/PORTAL/ResultsList.aspx accessed on 15.11.2009 Guardian news archive available online at http://www.guardian.co.uk/business/2009/dec/23/ryanair-jet-glasgow-prestwick-airport accessed 11.11.09 Hill, T and Westbrook, R(1997) SWOT analysis: Its time for a product recall, Long Range Planning volume 30, issue 1 pp 46-52 Jess Mun (2008), Analysis of Ryanairs Competitive Advantages available online at http://www.associatedcontent.com/article/1159874/analysis_of_ryanairs_competitive_advantages.html?cat=3 accessed on 03.11.09 Key Note, Market report Airline (2008 )available online at https://www.keynote.co.uk/market-intelligence/view/product/2123/chapter/6 accessed 17.10.09 Kotler, P. (1998) Marketing Management Analysis, Planning, Implementation, and Control, 9th Edition, Prentice-Hall , Englewood Cliffs Mognetti, J., (2002), Organic growth: cost-effective business expansion from within. John Wiley Sons Online Encyclopaedia available online at http://www.encyclo.co.uk/define/gearing%20ratio accessed on 21.11.09 Porter ME, (1991) Towards a Dynamic Theory of Strategy, Strategic Management Journal Volume 12, (pp 95-117) Porter,ME (1985)Competitive Advantage: Creating and Sustaining Superior Performance, Free Press Porter, ME (1979) How competitive forces shape strategy, Harvard business Review Reidenbach,E and Robin, D (1995) Quoted in Drummond, J: Saints and sinners, Financial Times, 23 March Robinson, G and Lundstrom, W (2003) Market expansion strategy: development of a conceptual market expansion decision scorecard, Strategic Change, Volume 12, Issue 5 (pp 259 272) Wiley InterScience Rowe, AJ, Mason, RO, Dickel and Snyder, NH (1989) Strategic Management: A Methodological Approach, 3rd edn., AddisonWesley Ryanair history available online at http://www.ryanair.com/en/about accessed 12.10.09 Stahl, M, Grigsby D (1997), Strategic Management: Total Quality and Global Competition, Blackwell Publishing, New Jersey Starmer-Smith,C (2009), Ryanair has highest charges for in-flight food and drink ,The Daily Telegraph available online at http://www.telegraph.co.uk/travel/travelnews/6204904/Ryanair-has-highest-charges-for-in-flight-food-and-drink.html accessed 27.12.09 Thompson, J and Martin, F (2009) Strategic Management: Awareness and Change, 5th edition Cengage Learning Tuck, A (2006) The Independent Brand Disloyalty: Successful, rich, but still unpopular available online at http://www.independent.co.uk/news/uk/this-britain/brand-disloyalty-successful-rich-but-still-unpopular-476152.html accessed 20.12.09 Valerie Swain (2005) The Use of Corporate Social Responsibility Arguments in Communication Campaigns: Does Source Credibility Matter? 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Dennis Rodman :: essays research papers

Dennis Rodman Title: Bad As I Wanna Be Author: Dennis Rodman with Tim Keown # of pages: 258 Setting: The book takes place in Dallas, Texas where Dennis Rodman lived while he was a kid, Detroit, Michigan where Dennis Rodman played basketball for the Detroit Pistons, San Antonio, Texas where Dennis Rodman played basketball for the San Antonio Spurs, and Chicago, Illinois where Dennis Rodman is currently playing for the Chicago Bulls. Character: Dennis Rodman. A pro basketball player who plays for the Chicago Bulls. He averages 18.7 rebounds a game which 90% of the time is the best in the NBA. He is currently making 10 million dollars a year. He is divorced and has a daughter named Alexis. He says Alexis is the only reason he is here today. Summary: On April of 1993 Dennis Rodman sat in his pick-up truck with a gun in his lap deciding whether he should kill himself. He was in depression at the time because the Detroit Pistons were doing very poorly that year considering they were Champions of the World just three years before that. The NBA had changed Dennis Rodman into someone he didn't even know. It seemed as though Dennis spent his life trying to be what others wanted him to be. Once he realized he had to start living for himself, people perceived him as being rebellious and as most people say weird. Dennis Rodman just wants everyone to know who he really is and to accept him for himself and to let him do his job. Theme: I learned that Dennis Rodman is not as crazy as everyone thinks he is. He is actually a very normal person. I think the reason this book was released is because Dennis Rodman has a very interesting life. People want to know what it is like